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Author: Krista Neher

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Do You Work in Marketing? Why You Should Get Smart on Social Media.

Krista Neher

Jul 28 2015

Social media isn’t going away, and it doesn’t work like other channels. You can’t simply hire agencies and rely on social media executional excellence. Smart marketers are enhancing their skills with education and training in social media to increase their...

Why You Should Always Allow Comments on Social Networks

Krista Neher

Jul 21 2015

I recently spoke to a group about social media, and was asked about blocking Facebook comments. The group I spoke with deals with a particularly sensitive topic and is regularly under scrutiny. They have a higher level of risk when...

CEO Mistakes Twitter for Google Search – Don’t Let This Happen to You

Krista Neher

Jul 16 2015

First the post about this was SATIRE - it didn't really happen.  An article on Medium showed Tweets allegedly from the CEO of Lays that were intended to be Google searches. They are hysterical. While this didn't actually happen, it could have -...

3 Easy Ways to Link Your SEO Strategy to Your Content Strategy

Krista Neher

Jul 14 2015

I was recently on a content marketing panel with other industry experts, and one of the other panelists said that SEO shouldn’t even be considered in a content marketing strategy. ARGH!!?!?!?!?! Why do we need to make everything black and...
Debba Haupert Boot Camp Digital

Announcement: Debba Haupert Joins the Boot Camp Digital team!

Krista Neher

Jul 10 2015

Boot Camp Digital is extremely excited to welcome Debba Haupert to the Boot Camp Digital team!!! I've known Debba since I first got into the social media space -- back in 2006 we were among the first social media marketers...

Do you have a Digital Development Plan for Yourself? Time to Create one and Build your Digital Marketing Skills!!!

Krista Neher

Jul 07 2015

When you want to achieve anything – lose weight, get in shape, grow your career – you need a plan. We have diets, exercise programs and career paths to support these because we know that you are more likely to...

Social Media Workshop: San Francisco California 2015

Krista Neher

Jun 26 2015

  We just wrapped up our New York City Social Media Workshop, and are gearing up for our California Social Media Workshop in San Francisco on September 23 & 24 2015. The 2-Day high intensity program is one of my...

How Much Time Does Social Media Take?

Krista Neher

Jun 24 2015

People often ask me how much time social media takes. Last week I did a media interview and a webinar, and the question came up both times.... It is a good question - especially because businesses need to optimize resources,...

Which Digital Marketing Tools are Most Effective in 2015? Statistics and study

Krista Neher

Jun 18 2015

According to a study by SmartInsights marketers are getting smarter about the channels they are using to grow their business. What digital tools are marketers using in 2015? Social media isn't at the top of the list - and not...
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