Krista Neher

• Krista Neher
• December 08 2020

New research shows that 51% of marketers rate their #1 challenge for digital as finding talent. This isn’t surprising. Digital is still relatively new and digital as a mass marketing channel is less than 10 years old. Many mid-level and senior marketers didn’t “grow up” with digital as a top priority. It was an afterthought. […]

• Krista Neher
• November 27 2020

Members of our All Access Pass get the first look at the latest digital marketing news updates each month during a live webinar. Facebook News Updates Facebook Reports Strong Q3 – User numbers continue to rise (12%) and revenue is up. The boycott doesn’t appear to impact revenue and negative PR isn’t keeping people off the platform. […]

• Krista Neher
• November 24 2020

  Digital marketing is becoming more and more important as marketing budgets shift to digital. Many organizations struggle with how to increase the capabilities of their organization to match this shift. How do businesses create marketers who… Think digital Can make smart choices Understand digital platforms Can analyze results Guide and direct smart choices from […]

• Krista Neher
• November 17 2020

Digital marketing is changing the way that we reach consumers. In traditional marketing we focused on stimulus/brand building so that when a consumer was making a decision they would choose us. Most products are bought in stores, where packaging and in-store promos are our only tools to influence at the actual time of purchase. Digital is […]

• Krista Neher
• November 10 2020

Digital transformations are becoming more common across industries. Businesses have realized that radical change is needed to adopt digital. It isn’t just about the technology, but often equally (if not more so) about changing how people work. Whether your organization has a formal digital transformation team or not, chances are you are investing more in […]

• Krista Neher
• October 13 2020

Building a digital marketing strategy for a business is challenging. It is sometimes easy to jump into the tactics – with shiny objects like ChatBots, AI, AR and Ad Viewability constantly distracting us, it can be difficult to remember to step back and be strategic. As you look to build your digital marketing strategy here […]