Krista Neher

• Krista Neher
• November 17 2020

Digital marketing is changing the way that we reach consumers. In traditional marketing we focused on stimulus/brand building so that when a consumer was making a decision they would choose us. Most products are bought in stores, where packaging and in-store promos are our only tools to influence at the actual time of purchase. Digital is […]

• Krista Neher
• November 10 2020

Digital transformations are becoming more common across industries. Businesses have realized that radical change is needed to adopt digital. It isn’t just about the technology, but often equally (if not more so) about changing how people work. Whether your organization has a formal digital transformation team or not, chances are you are investing more in […]

• Krista Neher
• October 13 2020

Building a digital marketing strategy for a business is challenging. It is sometimes easy to jump into the tactics – with shiny objects like ChatBots, AI, AR and Ad Viewability constantly distracting us, it can be difficult to remember to step back and be strategic. As you look to build your digital marketing strategy here […]

• Krista Neher
• October 06 2020

LinkedIn recently data based on analyzing job posts that showed that Digital Literacy is one of the top 10 skills that employers are looking for. This isn’t just for marketing. It is across all job postings. So what is digital literacy, why is it so important and how can you build it for your organization […]

• Krista Neher
• September 29 2020

The State of Digital and Social Media report is one I look forward to every year. There are tons of great insights and information about digital adoption and trends. Also, check out the country breakdowns. The July 2020 report also contains information about Covid and News sources based on current trends. Digital 2020 July Global […]

• Krista Neher
• September 22 2020

Finding the right digital marketing training for your team or organization can be a challenge. We’ve been training teams for 15 years. What makes our training different is that we’ve specifically built our training to match job needs. Most trainings in digital marketing are built from beginner to advanced; and they all assume that you […]