Industry News

November 2020 Digital Marketing News Updates – Mobile First Google Ranking, Messenger Reboot, Tweetstorm Blog Posts

Bottom Shape
Digital Marketing News Updates from November 2020

Krista Neher

Nov 27 2020

Members of our All Access Pass get the first look at the latest digital marketing news updates each month during a live webinar.

Facebook News Updates

  • Facebook Reports Strong Q3 – User numbers continue to rise (12%) and revenue is up. The boycott doesn’t appear to impact revenue and negative PR isn’t keeping people off the platform.
  • Facebook Launches Buy Black Friday – To help small businesses and specifically minority and black owned businesses. Qualifying business can be featured and access other promotional opportunities.
  • Facebook Drops WordPress Embeds – Facebook will no longer support embedded content from Facebook or Instagram. This will retroactively impact any content you have on your site. If you regularly include embedded content, you’ll need to create an app and use the API.
  • Messenger Gets a Reboot – Facebook rebranded Messenger (note the color change in the app) and added new features to make it easier for people to connect. Video chat, hop into a room, share videos across both Facebook and Instagram messenger.

LinkedIn News Updates

Instagram Updates

  • Live Gets New Features – Instagram Lives can now be up to 4 hours (previously 1) and you can archive the Live for 30 days. This makes it a more robust platform for more businesses.

Twitter Updates

Google News Updates

Digital Industry News

  • What’s App Launches More Business Features – Because of the private messaging expectations, What’s App has backed off placing ads in the content. Instead they are launching new business features (look to India as a leading market here). They are focusing on Shopping, payments and customer service for businesses.
  • 400,000 Articles Analyzes and Here are the Results – Interestingly Facebook is the best place for engagements and “likable” content does best.
  • Deloitte Shares 7 Trends in Digital – Check out the top trends from their research – from transformation to talent development.
  • US Justice Department Files Complaint Against Google – The complaint is for monopolistic behavior. It may be interesting to see where it goes. Social networks have also come under fire for the way they determine, flag and censor fake news. It will be interesting to see if more legislation and oversight are on the way.

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