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Top 5 Ways to Integrate Your Digital Marketing Channels
  • Krista Neher
  • May 22 2017

Many businesses have a unique strategy for each of their digital marketing channels. They think about their website, social media, SEO, advertising, and email as different buckets that each has its own strategy, goals, and objectives. Offline media is entirely separate. The real key to true digital marketing success is to think about integrating digital […]

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Is a Facebook Boosted post worth it
Social Media Question: Is a Facebook Post Boost Worth It?
  • Krista Neher
  • May 18 2017

What is your advice or opinion on Facebook Post Boost suggested by Facebook after I posted an article on my FB Business Page?    The short answer is yes. The longer answer is “heck yeah”. Boosted posts are: Cheap (cost effective) Can be targeted Drive results Quick and easy But only if you do them […]

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5 Global Digital Marketing Trends the U.S. Hasn’t Adopted Yet that are HUGE
  • Krista Neher
  • May 16 2017

We recently delivered a global digital marketing training program for a company with operations around the world, and one of the things we were surprised by was that in many markets, global digital marketing trends were much more advanced vs. the United States. Here are the top 5 global digital marketing trends we observed when […]

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Digital Marketing Foundations: What Every Business Professional MUST Know
  • Krista Neher
  • May 12 2017

In 2017, digital marketing foundations are more important than ever. Companies are spending $83 billion this year alone and that number is expected to grow. If you want to be a relevant business leader you can’t afford to ignore it any longer – or not fully understand it. It isn’t going anywhere and it getting bigger. […]

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Social media news monthly round up
May 2017 Digital Media Updates
  • Krista Neher
  • May 08 2017

Facebook Top News – May 2017 Facebook F8 Recap– Facebook held their annual F8 Developers conference in mid-April. There were tons of updates and announcements. Check out this post for the 10 most important announcements. As features go live we will also cover them in our Digital News Brief each month. The trends fall into […]

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Global Digital Marketing Training: 4 Things You Should Know about Global Digital Markets
  • Krista Neher
  • April 26 2017

The minute your digital marketing strategy steps outside of the U.S., you start relating to Dorothy and, “Toto, I’ve a feeling we’re not in Kansas anymore.” Global digital markets are quite different than those domestically. Global digital marketing training should include the following four principles. 1. Internet Isn’t Fast Everywhere In the U.S. (or in […]

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