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May 29 2017
First, this headline is a lie. But if you want to gain insight on when to post on every social network, you need to read this post.
When people want to lose weight they love easy solutions – take a magic pill, drink green tea, don’t eat after 7:00 PM, blah, blah, blah. The reality is that 90% of weight loss is eating healthy on a daily basis and getting some exercise. 10% is the other crap. The easy tricks.
But we love the easy tricks. We are addicted to them. They sell.
The problem is that easy tricks don’t work. If they did we’d all be skinny, toned, and have killer social media marketing that makes us million.
Sorry folks, but the hard truth here is that timing counts for very little of your success. About 95% of your social media success is posting great content that people like and that actually grows your business. Posting it at the right time is the 5% booster.
Why are social media marketers so obsessed with it? Because it is easier to post at 2:00 PM vs. 8:00 AM. Everyone can do that.
We want easy solutions. That is why tons of crappy social media success companies sell you guaranteed tricks to be successful on every social media platform. Because the tricks can be implemented and replicated easily. The problem is that they don’t really make you successful. If they do, it’s usually only temporary.
The real news here is that success in social media is hard. Finding content to post that people genuinely care about and that also grows your business is REALLY tricky – and there isn’t a magic formula. It takes time, learning, creativity, dedication, and skill. There is no shortcut. There is no easy solution.
Stop wasting your time looking up when to post and focus on what you post. Focus on NAILING the 95% of your success. THEN you can optimize for time of day or whatever other factor matters to you.
Buckle-up and get ready for hard work if you really want to succeed! Just know that the hard work is worth it! Need more information on devising a social media strategy? We offer a variety of online and in-person trainings to get you from where you are now to where you want to be!
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