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Information Without Analysis is Pointless: Digital Marketing Analytics
Information Without Analysis is Pointless: Digital Marketing Analytics
  • Krista Neher
  • July 30 2015

I recently started using a FitBit, which gives me all sorts of information about my body. My FitBit gives me sleep information – it tells me how often I sleep, experience restlessness, and how often I’m awake. The sleep information is really interesting – apparently I’m very restless and sometimes wake up a lot at night. […]

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Do You Work in Marketing? Why You Should Get Smart on Social Media.
Do You Work in Marketing? Why You Should Get Smart on Social Media.
  • Krista Neher
  • July 28 2015

Social media isn’t going away, and it doesn’t work like other channels. You can’t simply hire agencies and rely on social media executional excellence. Smart marketers are enhancing their skills with education and training in social media to increase their effectiveness and marketability. Here are 4 reasons why all marketers need to better understand social […]

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Why You Should Always Allow Comments on Social Networks
Why You Should Always Allow Comments on Social Networks
  • Krista Neher
  • July 21 2015

I recently spoke to a group about social media, and was asked about blocking Facebook comments. The group I spoke with deals with a particularly sensitive topic and is regularly under scrutiny. They have a higher level of risk when it comes to social media, and they could be held responsible for comments on their […]

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CEO Mistakes Twitter for Google Search – Don’t Let This Happen to You
CEO Mistakes Twitter for Google Search – Don’t Let This Happen to You
  • Krista Neher
  • July 16 2015

First the post about this was SATIRE – it didn’t really happen.  An article on Medium showed Tweets allegedly from the CEO of Lays that were intended to be Google searches. They are hysterical. While this didn’t actually happen, it could have – especially since many executives don’t have a clue about social media. The thing is that many […]

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3 Easy Ways to Link Your SEO Strategy to Your Content Strategy
3 Easy Ways to Link Your SEO Strategy to Your Content Strategy
  • Krista Neher
  • July 14 2015

I was recently on a content marketing panel with other industry experts, and one of the other panelists said that SEO shouldn’t even be considered in a content marketing strategy. ARGH!!?!?!?!?! Why do we need to make everything black and white? It seems like the question is approached as either you ignore SEO or you […]

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Debba BCD
Announcement: Debba Haupert Joins the Boot Camp Digital team!
  • Krista Neher
  • July 10 2015

Boot Camp Digital is extremely excited to welcome Debba Haupert to the Boot Camp Digital team!!! I’ve known Debba since I first got into the social media space — back in 2006 we were among the first social media marketers in Cincinnati and we met at a MeetUp. We both quit our corporate jobs in […]

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