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Facebook to Marketers: You’ll Have to Pay to Promote
Facebook to Marketers: You’ll Have to Pay to Promote
  • Krista Neher
  • November 17 2014

Today Facebook announced yet another change in how businesses can market on Facebook — starting on January 1, promotional posts will have reduced visibility in the newsfeed. You can read the post from Facebook on their blog here. Facebook claims that this change is based on what people want to see in their newsfeeds…. however […]

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Which social network should my business be on? Social Media FAQ
Which social network should my business be on? Social Media FAQ
  • Krista Neher
  • November 13 2014

People often ask: “Which social network should my business be on?” or “If I can do just one social network, what should it be?” The answer (annoyingly) is “It depends”. People hate this answer because they want a magic formula, but the reality is that you have to THINK and USE YOUR BRAIN to decide. […]

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Social Media Automation: What you should NEVER Automate
Social Media Automation: What you should NEVER Automate
  • Krista Neher
  • November 04 2014

When it comes to social media, everyone is looking for ways to save time and become more efficient. One of the ways to do this is to automate social media. Even in the early days of social media, services automating almost every aspect of social media quickly emerged. As social media usage by businesses and […]

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Social Media Question: Should I Create a Separate Account for X?
Social Media Question: Should I Create a Separate Account for X?
  • Krista Neher
  • October 31 2014

This is a common social media question, especially for businesses trying to bring their strategy to life. People often ask me, should I create a separate social media account for X purpose? Maybe it is for each department. Maybe for each brand. Maybe for a different audience. For example, non-profits may want different social media […]

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Social Media Tip: Brevity Wins
Social Media Tip: Brevity Wins
  • Krista Neher
  • October 30 2014

When you are communicating keep it short. People are overwhelmed. They have too much information coming at them. They don’t have time for you. We learned this through social media, but it applies to everything. Whether it is email, direct mail, a letter… assume that people have limited time to listen to you. Get them […]

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An Overview of Ello, The Social Network (VIDEO)
An Overview of Ello, The Social Network (VIDEO)
  • Krista Neher
  • October 27 2014

A month ago, Ello was supposed to be “the next big thing”. Since then, interest has seemed to decline as marketers get back to work on the social networks that people actually use. If you’ve bee interested in Ello but don’t have an invite or the time to check it out for yourself, I created […]

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