Krista Neher

• Krista Neher
• November 04 2014

When it comes to social media, everyone is looking for ways to save time and become more efficient. One of the ways to do this is to automate social media. Even in the early days of social media, services automating almost every aspect of social media quickly emerged. As social media usage by businesses and […]

• Krista Neher
• October 31 2014

This is a common social media question, especially for businesses trying to bring their strategy to life. People often ask me, should I create a separate social media account for X purpose? Maybe it is for each department. Maybe for each brand. Maybe for a different audience. For example, non-profits may want different social media […]

• Krista Neher
• October 30 2014

When you are communicating keep it short. People are overwhelmed. They have too much information coming at them. They don’t have time for you. We learned this through social media, but it applies to everything. Whether it is email, direct mail, a letter… assume that people have limited time to listen to you. Get them […]

• Krista Neher
• October 27 2014

A month ago, Ello was supposed to be “the next big thing”. Since then, interest has seemed to decline as marketers get back to work on the social networks that people actually use. If you’ve bee interested in Ello but don’t have an invite or the time to check it out for yourself, I created […]

• Krista Neher
• October 23 2014

I’ve been doing social media marketing for many years now, and I wanted to share with you some of my favorite quick tips. You beat your competition by doing things smarter, faster and better…. Not by doing the same things the same way. Everyone is a marketer Do a few things well instead of many things […]

• Krista Neher
• October 21 2014

Seth Godin coined the phrases permission marketing and interruption marketing many years ago, yet many marketers still haven’t truly come to understand the differences, and how they need to adapt their thinking. Even in general interruption advertising like billboards and television commercials, those who are gaining attention are the ones creating content that people are […]