Krista Neher

• Krista Neher
• June 16 2016

I work with thousands of businesses each year and answer thousands of questions about digital marketing and strategy. One of the things that most often strikes me is that businesses of all sizes (from national brands to smaller startups) want to try something fun before they even have the foundations of digital marketing in order. […]

• Krista Neher
• June 10 2016

Facebook announced ANOTHER update to their algorithm (sometimes called edgerank) that changes what people see in their newsfeed. Want to know how to future-proof your Facebook Strategy from this change and future changes????? Watch this video! Here is the bottom line. Facebook changes the algorithm all the time, and the algorithm is customized to each […]

• Krista Neher
• June 07 2016

When it comes to social media many marketers want to focus on adding new social networks and trying new things. Once we have one social network up and running we want to add more… and why not? There are articles about how businesses can use EVERY social network – including those that people don’t even […]

• Krista Neher
• June 02 2016

I gave a “Social Media for Customer Service” training recently, and was asked an interesting question. The question was about ROI; I was asked what the ROI was on investing in customer service. How can they justify the spending? Without more information I couldn’t really give a definitive answer, but I could provide a framework […]

• Krista Neher
• May 25 2016

Analytics is one of the most popular topics in digital marketing. We want to know what is working so we can optimize our spending. The problem is that most digital marketing reporting simply vomits numbers at people. There is no real analysis that is required to make better decisions. It isn’t about the numbers it […]

• Krista Neher
• May 19 2016

More and more jobs are looking for marketers who understand digital marketing. Digital marketing skills including social media, content marketing, analysis, SEO and digital advertising are among the most in-demand skills for most marketing roles. Yet many experienced marketers don’t have these skills. They started and advanced in their careers before digital marketing and now […]