Digital Marketing 101: Get Your Foundations in Order

Bottom Shape

Krista Neher

Jun 16 2016


I work with thousands of businesses each year and answer thousands of questions about digital marketing and strategy. One of the things that most often strikes me is that businesses of all sizes (from national brands to smaller startups) want to try something fun before they even have the foundations of digital marketing in order.

Before jumping in to the hottest new social network, get your foundations in order. Many businesses want to focus on traffic driving strategies before they even have a good website.

Focus on the fundamentals of digital marketing.

Your Website

If you don’t have a good website nothing else matters. Create a great website so that the rest of your digital marketing works. This should always come first.

Conversion Strategy

Have a clear conversion plan for your website. When someone visits your site, what do you want them to do? Have a clear plan to turn website visitors into customers. Do you have a sales process that quickly follows up with leads and prospects?


Email remains one of the most effective marketing tools. Create a solid email marketing strategy to connect and convert customers over time.


Optimize your site for search engines. Getting results from this may take time, but many businesses are missing out on good traffic because their site is not optimized.


Online advertising, especially adwords is a great opportunity for any business. Spend a little bit of money to get qualified people to your site.

Social Media

Social media can build loyalty, drive word-of-mouth and bring new customers to your business. There are lots of opportunities, so spend your time here wisely.

Content Marketing

Content marketing is a big bucket that means a lot of things – content marketing is about creating valuable content that connects with consumers in a meaningful way. Content marketing involves creating content, converting leads and driving traffic to your site. This is especially powerful in B-to-B marketing.

Get the foundations in order before you start experimenting with new and unproven methods. Start with your website – the home base of all of your online marketing and grow from there.

2 Replies to “Digital Marketing 101: Get Your Foundations in Order”

  1. Hey Krista,

    Great points. I agree that some people get caught up in the “hype” of digital marketing and forget to do the basics. If you have done all of these, then you can try the fun stuff – which is developing relationships.

    Hope to connect with you as well.


  2. You did a great job.. Thanks a lot for sharing this useful informative post with us.. Keep on blogging like this informative post with us, to develop my career in the right way.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Read some more of our recent posts

Start My Free 5 Day Trial

Try FREE for 5 Days!