More and more jobs are looking for marketers who understand digital marketing. Digital marketing skills including social media, content marketing, analysis, SEO and digital advertising are among the most in-demand skills for most marketing roles.
Yet many experienced marketers don’t have these skills.
They started and advanced in their careers before digital marketing and now struggle with how to upgrade their skills.
If you want to keep your skills relevant you can’t afford not to learn social media and digital marketing. Over 90% of businesses use social media and almost every business has a digital presence.
While you may never be directly implementing a digital marketing campaign, you need the digital marketing foundations to be successful as a marketer.
Here are 3 ways to upgrade your skills:
1) Invest in Digital Marketing Training
Start by learning the basics. Conferences are great for advanced strategies, tactics, tips & tricks and tools but don’t really cover a topic from start to finish. They especially lack the basics.
You need comprehensive training to level-set your knowledge and get you the base that you can continue to grow on.
2) Volunteer or Get Some Experience
The second thing you’ll need is some experience to put that you learn into practice, even on a small scale. You may be able to find opportunities at your current workplace. Look to add some digital work to your job scope – even if it is only limited. This will help you to see how it really works.
If your current company isn’t an option for getting some experience consider volunteering somewhere or helping a non-profit. This can be a great way to get real-world experience to support your training.
3) Read, learn and grow
Build a personal development plan for yourself – that includes reading some books for comprehensive and researched coverage of a topic as well as subscribing to blogs or websites that share relevant content.
Stay up-to-date on changes and industry news so that you can have educated discussions about the state of digital marketing. You don’t need to be an expert, or an expert implementer who understands every best practice, just know enough to make smart choices.