Krista Neher

• Krista Neher
• June 18 2014

This made me smile today so I wanted to share. Axe launched a Social Effort Scale, which will tell you if you “try too hard” at social media. Basically, they analyze your social media content and tell you how hard you are trying… your goal should be effortless perfection 🙂   I had a fun time […]

• Krista Neher
• June 17 2014

I‘ve been doing social media for a long time, and I work with both businesses and agencies who implement social media….. I get asked about this all the time “What is the best way to handle my social media? Should I hire an agency or do it myself?” There isn’t one answer to this question, so […]

• Krista Neher
• June 10 2014

The biggest problem with most social media content is that its just boring. Social media marketers focus more on what time of day to post or whether the post should be a picture, a link or text and following a content calendar. They forget to be interesting. What makes interesting content? I’m not an expert, but […]

• Krista Neher
• June 06 2014

As many of you know, I’m big on visual marketing, and think that visuals can communicate our messages more clearly and effectively. So I created an infographic to tell the story of Boot Camp Digital: Our mission, what we do and who we serve. I’ve been thinking more and more about how to define our […]

• Krista Neher
• May 28 2014

At SIMEngage a few weeks ago (a social media and internet marketing conference in Cincinnati) Michael Loban from Infotrust made an excellent observation…. If you don’t determine your measurements upfront, it is like determining how to keep score halfway through a game. Determine What you Want to Achieve Upfront When it comes to measurement and […]

• Krista Neher
• May 22 2014

This was one of the post insightful things that I heard at the #SIMEngage conference last week (I think it was from Mark Homer). When you consider your social marketing strategy, you (hopefully) are creating content. Content ranges from low investment to high investment — for example a Tweet probably takes a few minutes, and would […]