Krista Neher

• Krista Neher
• May 28 2014

At SIMEngage a few weeks ago (a social media and internet marketing conference in Cincinnati) Michael Loban from Infotrust made an excellent observation…. If you don’t determine your measurements upfront, it is like determining how to keep score halfway through a game. Determine What you Want to Achieve Upfront When it comes to measurement and […]

• Krista Neher
• May 22 2014

This was one of the post insightful things that I heard at the #SIMEngage conference last week (I think it was from Mark Homer). When you consider your social marketing strategy, you (hopefully) are creating content. Content ranges from low investment to high investment — for example a Tweet probably takes a few minutes, and would […]

• Krista Neher
• May 20 2014

Last week, Boot Camp Digital put on a social media marketing conference in Cincinnati Ohio (it will be back again in 2015). All of the keynotes were AMAZING, and there was a TON of information packed into the one-day event. With all of the speakers and panels, there was lots of information from national and local […]

• Krista Neher
• May 05 2014

This is one of the most asked questions I get about social media optimization… I train thousands of businesses in social media each year, and I often get asked about the mechanics of social media optimization; questions like: –       What time should I post? –       Do pictures still outperform text on Facebook? –       How do […]

• Krista Neher
• March 24 2014

As social media certifications become more and more common, there are a number of things to look for to determine if you are choosing the best social media certification program. Don’t waste your money on a program that doesn’t give you what you need. Here are things that I’d recommend considering when evaluating a social media […]

• Krista Neher
• March 18 2014

While social media has now been around for many years, many businesses still struggle with building a social media strategy that gets real results. The reason is that we often get caught up in the implementation and forget to continue to link back to our strategies. These 8 Steps to Building a Social Media Strategy […]