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World War D: The Never Ending Quest for Data from #D2Cincy
World War D: The Never Ending Quest for Data from #D2Cincy
  • Krista Neher
  • September 11 2013

At the D2 Cincinnati conference today, I learned about World War D: The Never Ending Quest for Data. Panelists include Lung Huang from DunnhumbyUSA, Aaron Fetters from Kellogg’s, Heidi Browning from Pandora, Josh Chasin from comScore and Danielle Seth from Comcast. Highlights from the panel are below. The bottom line is that there is now […]

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Breaking News: Facebook Changes Contest Promotion Rules
Breaking News: Facebook Changes Contest Promotion Rules
  • Krista Neher
  • August 28 2013

This is one of the biggest and most exciting changes that Facebook has made recently. Today Facebook lifted a number of the restrictions that they had placed on contests and promotions. Contests and promotions are one of the leading ways that businesses drive people to their page and generate engagement. Studies show that this is […]

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LinkedIn Becomes a Publisher with Influencers and LinkedIn Today
LinkedIn Becomes a Publisher with Influencers and LinkedIn Today
  • Krista Neher
  • August 13 2013

LinkedIn is more than just a social network… it is starting to also become a publisher. I saw an article this morning on AdAge about the new LinkedIn program. This means that LinkedIn will become an EVEN MORE IMPORTANT SOCIAL NETWORK. How Is LinkedIn a Publisher? Basically, LinkedIn will now be producing original content that can […]

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Instagram Vs. Vine Video: What is the Difference?
Instagram Vs. Vine Video: What is the Difference?
  • Krista Neher
  • July 29 2013

Video in 15 seconds or less seems to be emerging as the new trend in social media. Twitter launched Vine a few months ago, which allowed users to create short (6 second videos). While Vine was launched by Twitter, Vine is a completely separate stand-alone social network. Vine is an application that has to be […]

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I’m Writing Visual Social Marketing for Dummies
I’m Writing Visual Social Marketing for Dummies
  • Krista Neher
  • July 24 2013

I wanted you to be the first to know (well, after my mother) that I have a contract with Wiley and am working on the book “Visual Social Marketing for Dummies”.  I am really excited about the opportunity and can’t wait to see the final published book late this year/early next year. Many of you […]

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The Social Media Amplification Theory
The Social Media Amplification Theory
  • Krista Neher
  • July 15 2013

Social media is in many ways an amplifier. It takes what people are saying and makes it louder. Before social media, if I had a good or bad experience with a company, I would share that experience with my friends. The issue was that I could only reach about 10 people a week with my […]

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