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Facebook Tells Businesses: Organic Reach will Fall – Get Ready to Pay to Play
  • Krista Neher
  • December 05 2013

Adage reported that Facebook has now openly told businesses: You’ll have to pay to reach your fans. Organic reach will continue to decline. This is based on sales documents that Facebook shared with partners, and is a shift from previous claims from Facebook that declines in brand organic reach were not related to sponsoring posts. […]

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Beautiful Blogging Platform & Powerful Design
  • Krista Neher
  • December 01 2013

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Optimization For Facebook Edgerank
Optimization For Facebook Edgerank
  • Krista Neher
  • November 03 2013

At the Pubcon conference last week I had the pleasure of hearing Annalise Kaylor, the associate creative director at AimClear talk about how to optimize for edgerank. Some of the Edgerank trends to consider….  Facebook engagements have gone WAY up versus even a few years ago. People are open to like, comment and share your […]

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Social Media Keynote Presentation: Powering Up Your Social Media
Social Media Keynote Presentation: Powering Up Your Social Media
  • Krista Neher
  • October 31 2013

Earlier this week I had the opportunity to speak at the Ohio Business Technology Summit to share strategies for social media (learn more about my social media speaking here). The event attracted business leaders from across the region who were interested in understanding what social media means for their business and how they can take […]

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Understanding Facebook Edgerank from #PubCon
Understanding Facebook Edgerank from #PubCon
  • Krista Neher
  • October 28 2013

Today I had the pleasure of moderating a panel at #PubCon on Edgerank. Edgerank is the algorithm that Facebook uses to determine what you see in your Facebook newsfeed. First up was Jonathan Goodman, CEO of Halyard Consulting. Here is an analysis of how EdgeRank is working in Facebook Today. 1 out of every 20 […]

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The Latest in Search from Google: Matt Cutts shares what you NEED TO KNOW #PubCon
The Latest in Search from Google: Matt Cutts shares what you NEED TO KNOW #PubCon
  • Krista Neher
  • October 23 2013

This is “straight from the horses mouth” – meaning I’m at Pubcon listening to the updates from Matt Cutts who heads webpsam at Google…. This is where google is going. The Key messages: Social impacts search, identity matters, mobile will be huge so start thinking about it mow and the algorithm is getting better. FUTURE […]

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