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Frustrated with measuring social media? 5 Steps to Get you Started.
Frustrated with measuring social media? 5 Steps to Get you Started.
  • Krista Neher
  • July 10 2013

Measuring social media continues to be one of the biggest challenges that most social media marketers face. Social media includes countless metrics and measurements, yet turning these into meaningful and actionable insights tends to be the big challenge. As I’m preparing for our upcoming measuring social media training class, I wanted to share my thoughts […]

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Are You (or someone you know) Struggling to “get” Social Media?
Are You (or someone you know) Struggling to “get” Social Media?
  • Krista Neher
  • July 09 2013

The stats are in. Social media is huge. It is transforming business and the way that we communicate. It isn’t a fad. It is here. Yet many business professionals still don’t really understand social media, and aren’t entirely sure what it is and how it is impacting business. 5 years ago I spent most of […]

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Why You Can’t Ignore the Need for Social Media Training
Why You Can’t Ignore the Need for Social Media Training
  • Krista Neher
  • July 02 2013

I’ve been thinking a lot about why social media training is so valuable for individuals and organizations. I think back to my days in the corporate world at Procter & Gamble, and I remember participating in lots of soft skill training – like leadership, 7 Habits, etc, but not a lot of technical training. Many […]

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How To: Train Your Organization in Social Media in 4 Steps
How To: Train Your Organization in Social Media in 4 Steps
  • Krista Neher
  • June 26 2013

I’ve been doing social media training for over 5 years now, and one of the things that I’ve noticed is that many businesses still don’t have a solid social media training plan. They want their employees to be more up-to-date on social media, yet they lack any formal or informal training. Most businesses have now […]

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10 Ways to Stay Up-To-Date in Social Media
10 Ways to Stay Up-To-Date in Social Media
  • Krista Neher
  • June 24 2013

As social media continuously grows and evolves, many people struggle to stay up-to-date on the latest trends and changes.  It doesn’t have to be that hard – here are some of the best ways to stay on the cutting edge of social media. Follow a few leading news sites.  I find that sites like Mashable, […]

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How to Connect with The Media in Social Media
How to Connect with The Media in Social Media
  • Krista Neher
  • May 17 2013

This morning I had the pleasure of attending an event at the HCBC about how to work with the media in the age of social media. Panelists for the event included Elissa Yancey, Dan Monk and Josh Pichler. Some of the top insights from the panel include: Twitter has become one of the best news […]

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