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I’m Writing Visual Social Marketing for Dummies
I’m Writing Visual Social Marketing for Dummies
  • Krista Neher
  • July 24 2013

I wanted you to be the first to know (well, after my mother) that I have a contract with Wiley and am working on the book “Visual Social Marketing for Dummies”.  I am really excited about the opportunity and can’t wait to see the final published book late this year/early next year. Many of you […]

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The Social Media Amplification Theory
The Social Media Amplification Theory
  • Krista Neher
  • July 15 2013

Social media is in many ways an amplifier. It takes what people are saying and makes it louder. Before social media, if I had a good or bad experience with a company, I would share that experience with my friends. The issue was that I could only reach about 10 people a week with my […]

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Frustrated with measuring social media? 5 Steps to Get you Started.
Frustrated with measuring social media? 5 Steps to Get you Started.
  • Krista Neher
  • July 10 2013

Measuring social media continues to be one of the biggest challenges that most social media marketers face. Social media includes countless metrics and measurements, yet turning these into meaningful and actionable insights tends to be the big challenge. As I’m preparing for our upcoming measuring social media training class, I wanted to share my thoughts […]

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Are You (or someone you know) Struggling to “get” Social Media?
Are You (or someone you know) Struggling to “get” Social Media?
  • Krista Neher
  • July 09 2013

The stats are in. Social media is huge. It is transforming business and the way that we communicate. It isn’t a fad. It is here. Yet many business professionals still don’t really understand social media, and aren’t entirely sure what it is and how it is impacting business. 5 years ago I spent most of […]

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Why You Can’t Ignore the Need for Social Media Training
Why You Can’t Ignore the Need for Social Media Training
  • Krista Neher
  • July 02 2013

I’ve been thinking a lot about why social media training is so valuable for individuals and organizations. I think back to my days in the corporate world at Procter & Gamble, and I remember participating in lots of soft skill training – like leadership, 7 Habits, etc, but not a lot of technical training. Many […]

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How To: Train Your Organization in Social Media in 4 Steps
How To: Train Your Organization in Social Media in 4 Steps
  • Krista Neher
  • June 26 2013

I’ve been doing social media training for over 5 years now, and one of the things that I’ve noticed is that many businesses still don’t have a solid social media training plan. They want their employees to be more up-to-date on social media, yet they lack any formal or informal training. Most businesses have now […]

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