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Brand Manager Social Media and Digital Training: What Brand Managers Need to Know
Brand Manager Social Media and Digital Training: What Brand Managers Need to Know
  • Krista Neher
  • March 07 2011

Big brands have unique challenges in getting their organizations up-to-speed in digital marketing.  I spent almost 6 years working at Procter & Gamble and they were also one of my clients.  I’ve also worked with a number of big brand marketing companies on their social media strategy, and training is always a key component. The […]

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How to Create a Digital Training Program for your Advertising Agency
How to Create a Digital Training Program for your Advertising Agency
  • Krista Neher
  • March 04 2011

Ad agencies are quickly trying to get up to speed on digital and internet marketing.  We work with many of them each year to develop comprehensive, integrated learning plans for them. A recent Wall Street Journal study showed that the biggest agencies are spending 1 million a year on their digital training programs.  Advertising agencies […]

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How to Get Started as a Social Media Manager with Little or No Experience
How to Get Started as a Social Media Manager with Little or No Experience
  • Krista Neher
  • March 02 2011

Last week I had the pleasure of speaking at the Ad Club Career Rocket about careers in social media.  There are many young people looking to get in to this emerging and growing field, yet it is difficult to get started without experience. Here are some tips on how to become a social media manager […]

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How to Create a Social Media Training Program for your Marketing Department
How to Create a Social Media Training Program for your Marketing Department
  • Krista Neher
  • February 28 2011

I train a lot of marketing professionals each year, and over the last few months I’ve definitely noticed an increase in requests for training from marketing departments.  Many marketing groups are starting to realize that social media and internet marketing are key opportunities for their organizations, but they aren’t sure about where to begin. A […]

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Using Facebook for Business
Using Facebook for Business
  • Krista Neher
  • February 25 2011

Everyone knows that LinkedIn can help further your career, but it is not the only social media site with that ability.  Facebook has many feature that can be an asset to the growth of your business and career.  Easy to use and highly effective, some predict that business on Facebook will one day overtake LinkedIn. 1. Create a Business Profile on Facebook and fill […]

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Why Small Businesses Should be Using Social Media
Why Small Businesses Should be Using Social Media
  • Krista Neher
  • February 24 2011

Many small businesses are already taking advantage of social media as a part of their marketing strategy.  Those who aren’t leveraging social media and internet marketing might be missing out on one of the most important things that has happened to small business marketing. Social media is ideal for small businesses for the following reasons: […]

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