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Don’t Forget Traditional Digital Marketing – Pete Blackshaw at ad:tech NY
Don’t Forget Traditional Digital Marketing – Pete Blackshaw at ad:tech NY
  • Krista Neher
  • November 18 2009

I primarily attended social media panels at ad:tech NY, and I was pleasantly surprised to hear one panelist (and friend) remind us of the power of some old fashioned, tried and true marketing techniques. Pete Blackshaw, EVP of Digital Services at Neilson reminded us of some traditional online marketing tools that should not be forgotten […]

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How Brands can Listen from ad:tech NY
How Brands can Listen from ad:tech NY
  • Krista Neher
  • November 17 2009

Social media was a hot topic at ad:tech NY last week, however the discussion moved beyond some of the basics (ie. how twitter works) to a holistic discussion on social media strategy and benefits. One of the key insights from the panel on Social Analysis (we wrote about this panel yesterday also) was about the value of […]

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Influencers vs. Advocates from ad:tech NY
Influencers vs. Advocates from ad:tech NY
  • Krista Neher
  • November 16 2009

The panel on Social Analysis: Real Time Insights for your Brand at ad:tech NY shared some really interesting insights on how brands can benefit from listening to social media. Bonin Bough, Global Social Media Director, PepsiCo brought up an interesting discussion on the difference between Influencers and Advocates when approaching your social media strategy. When approaching […]

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Social Media Tips from PRSA Media Day
Social Media Tips from PRSA Media Day
  • Krista Neher
  • November 02 2009

I had the pleasure to be a part of a Social Media Panel as a part of Cincinnati PRSA Media Day.  The panel included Jory Des Jardins, Co-Founder, President of Strategic Alliances, BlogHer; Jon Cronin, Director of Digital Marketing Strategy, DeVries and Michelle Lentz, Blogger, Write Technology. First, I want to that the PRSA for inviting me […]

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7 Mistakes Companies Make on FaceBook and how to Avoid Them
7 Mistakes Companies Make on FaceBook and how to Avoid Them
  • Krista Neher
  • October 29 2009

Facebook is big and getting bigger with over 300 million active users of which over 50% are active every day. While Facebook is clearly an engaging platform for users to connect with friends, marketers have struggled with how to use the massive audience on Facebook to build their businesses. Here are the top mistakes that […]

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Where We’ll be This Month
Where We’ll be This Month
  • Krista Neher
  • October 29 2009

Bootcamp Digital attends and participates in a wide variety of industry events.  We wanted to share with you where we’ll be in the coming month.   Come out, meet us and say hello! PRSA Media Day October 19, Cincinnati– This looks like a great event with lots of interesting speakers.  Krista will be speaking on […]

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