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Author: Melissa Byers

Bottom Shape

7 Personal Branding FAQs, Answered by Krista Neher

Melissa Byers

Jan 15 2020

The "why" of personal branding is just as important as the "how." Krista Neher, CEO of Boot Camp Digital, answers the most frequently asked questions about why everyone needs a strong personal brand and how hers has impacted her career....
Digital Marketing Workshop

NEW Digital Marketing Workshops Released for 2019 in Washington, DC, and Cincinnati, OH

Melissa Byers

Aug 11 2019

For years, our 4-Day Digital Marketing Workshops sold out and had waiting lists. And if there's one thing we hate, it's having to turn people away - especially teams of professionals who want to attend together. We spent a lot of...
George Fiddler

“How Can My Brand Go Viral?” Answered by George Fiddler

Melissa Byers

Jul 19 2019

George Fiddler, Creative Director for ICF Next spoke at the Belize Tourism Board's Digital Marketing Summit on viral posting and how to capitalize on what the internet is obsessed with today. While about 75% of your digital strategy should focus...

What Social Influencer Marketing is NOT

Melissa Byers

Jul 19 2019

At the Belize Tourism Board's Digital Marketing Summit, I had the pleasure of meeting Luis Carranza from Meltwater and hearing him speak about inslurncer marketing. In a market where brands are investing substantially in it, it's only slightly better than...

5 Social Video Pro Tips for Capturing Attention and Getting Better Results

Melissa Byers

Jun 20 2019

Social video is one of the fastest growing types of media, but the scroll is powerful. Simply posting video doesn't grab attention. You still need to optimize your effort, just like any other type of post.  Joe Busam, Creative Director...
Google Review Strategy, positive online reviews, Matt Cassady

Harnessing the Power of Positive Google Reviews with Matt Casady of STOR-N-LOCK

Melissa Byers

May 23 2019

Each week we broadcast live from our exclusive Facebook group for our All Access Pass members, covering the latest digital marketing news updates, member questions, case studies, expert interviews, and more. Interested in joining us? Start your 14-day trial today!...
Jeff Rizzo, RizKnows

5 Tactics for Creating High-Impact Video That Converts from Jeff Rizzo, CEO of RizKnows

Melissa Byers

May 17 2019

Each week we broadcast live from our exclusive Facebook group for our All Access Pass members, covering the latest digital marketing news updates, member questions, case studies, expert interviews, and more. Interested in joining us? Start your 14-day trial today!...
Washington DC Digital Marketing Training

5 Most Frequently Asked Questions – Washington DC Digital Marketing Workshop

Melissa Byers

May 01 2019

From June 25-28, 2019 join the Boot Camp Digital Team for our Washington DC Digital Marketing Workshop! Only a few seats remain, will you be in one? We're answering the five most frequently asked questions about our workshops to help...
personal branding, SXSW, LinkedIn

Even Mindy Kaling Finds Personal Branding a Struggle Sometimes – #SXSW

Melissa Byers

Mar 09 2019

If you ever want to see a mostly-female company flash into full focus mode, put them in the LinkedIn Studio at SXSW for a conversation with Mindy Kaling. You know and love her from her role as "Kelly Kapoor" on...
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