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The Power of the Blog
The Power of the Blog
  • Sarah
  • February 28 2011

As I was reading New York Times Magazine yesterday, I came across an article about a Mommy blogger who receives around 100,000 hits on her site per day as she blogs about everything from her family, her job, her kids, her pets or her life as an ex-Mormon. This amount of traffic is a number […]

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7 Reasons to Blog
7 Reasons to Blog
  • Krista Neher
  • August 30 2010

A few years ago blogging was extremely popular. It has declined in popularity recently despite the fact that it remains a popular social media tool. Blogs provide a number of business benefits, however many blogs don’t get results because they are not created strategically or written correctly for the web.  In working with businesses on […]

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Yahoo! Web Style Guide
Yahoo! Web Style Guide
  • briantudor
  • July 08 2010

Yahoo! Knows How to Write for the Web? Do you know how to write for the web? Well, Yahoo has just released their new Yahoo! Web Style Guide (available now!) and companion website to help you answer that question. When it was first announced that Yahoo was releasing this guide I was initially excited and […]

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Twitter Ads
Twitter Ads
  • briantudor
  • June 18 2010

I read an article today about Twitter selling ad space. Back in April Twitter introduced Promoted Tweets, a platform to allow businesses to promote themselves within the Twitter stream. Now it seems Twitter is about to launch Promoted Trends, a feature that would allow advertisers to insert their own terms into Twitter’s trending topics.

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From BlogWell: Graco: Communicating with Social Media in a Time of Crisis
From BlogWell: Graco: Communicating with Social Media in a Time of Crisis
  • Krista Neher
  • April 16 2010

This is the last of my posts from the BlogWell conference (a conference covering big brands and how they use social media, held in Cincinnati last week).  Kelly Voelker, Brand Manager, PR & Social Media at Graco shared their strategies for dealing with a PR Crisis during a recall (side note – what can Toyota […]

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How General Mills creates conversations with influencers through social media
How General Mills creates conversations with influencers through social media
  • Krista Neher
  • April 14 2010

Last week I was at the BlogWell conference in Cincinnati where David Witt, Manager of Brand Public Relations for General Mills shared how General Mills is creating conversations with influencers through social media. David shared some specific insights from the launch of the Fiber One 50-Calorie Yogurt from April 2009 – March 2010. Conversations Work […]

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