Digital Marketing Skills Articles

• Allison Chaney
• August 16 2019

A recent study from PWC showed that while most companies claim to be “digital” their investments, behavior, and leadership don’t consistently demonstrate that digital is a priority. 64% say their business faces a threat from digital disruption Most lack a strategic focus on training Most don’t believe that their leadership is digital-savvy enough While all […]

• Krista Neher
• June 27 2019

As you execute digital marketing or evaluate the effectiveness of any marketing – your website, email, Facebook page, ad campaign – you’ll want to evaluate it against the lens of whether or not it is helping you achieve your plan. There are eight steps to building and executing a strong digital marketing plan. Listen – […]

• Krista Neher
• June 13 2019

Digital is now projected to consume over 50% of marketing and advertising budgets, yet most marketers (especially senior marketers) grew up in a traditional marketing world. The world of digital, marketing and even consumers change quickly, so marketers need to be able to adapt to succeed. Modern marketing isn’t just about digital – it is […]

• Krista Neher
• May 16 2019

Marketing is changing. It isn’t just because of digital, although digital has been the catalyst for most of it. It is changing because with digital we have better opportunities to create more meaningful (and effective) marketing. Yet many brands and businesses struggle to fully take advantage of this because of internal processes, partners, approaches involving […]

• Krista Neher
• October 15 2018

A new report from the EU Commission identified that digital marketing skills are required at all levels and in all organizations. From farmers to pharmacies, businesses and organizations need digital skills to succeed. What is the cost of not growing skills? According to the research – lost productivity and lower sales. So how can organizations […]

• Krista Neher
• July 14 2017

Boot Camp Digital’s July 2017 Digital Marketing News Update is packed with the latest and greatest from Facebook, LinkedIn, Instagram, Pinterest, SnapChat, Twitter, and more! We’ve also recently added a Innovation section that talks about emerging technology and trends. Facebook News Facebook ads new templates to the Canvas Ad Formats – If you’re looking for […]