Category: Digital Marketing Skills

Bottom Shape

21 Ways to Grow your Digital Skills in 2021

Krista Neher

Dec 28 2020

With the 2021 upon us you are probably plotting, planning and getting organized. We often focus on our business plans and results. But what about your plan for you? Or the people in your organization? How will you stay sharp?...
Training your people for digital transformation

Training Your People for Digital Transformation: The Biggest Barrier to Success

Krista Neher

Nov 10 2020

Digital transformations are becoming more common across industries. Businesses have realized that radical change is needed to adopt digital. It isn't just about the technology, but often equally (if not more so) about changing how people work. Whether your organization...
Digital Literacy In Demand Skill

STUDY: Digital Literacy Top In-Demand Skill

Krista Neher

Sep 03 2020

LinkedIn announced the most in-demand skills based on job postings on their site. According to their analysis Digital Literacy ranked #9 as one of the top skills businesses are looking for - across all jobs. What is Digital Literacy? "Digital literacy means...

The Digital Leadership Skills Gap: What it is and What to do about it

Allison Chaney

Aug 16 2019

A recent study from PWC showed that while most companies claim to be "digital" their investments, behavior, and leadership don't consistently demonstrate that digital is a priority. 64% say their business faces a threat from digital disruption Most lack a...
digital marketing plan, digital marketing strategy, executing a digital marketing strategy

8 Steps for Building and Executing a Strong Digital Marketing Plan

Krista Neher

Jun 27 2019

As you execute digital marketing or evaluate the effectiveness of any marketing – your website, email, Facebook page, ad campaign – you’ll want to evaluate it against the lens of whether or not it is helping you achieve your plan....

The 17 Skills of a Modern Marketer

Krista Neher

Jun 13 2019

Digital is now projected to consume over 50% of marketing and advertising budgets, yet most marketers (especially senior marketers) grew up in a traditional marketing world. The world of digital, marketing and even consumers change quickly, so marketers need to...
digital marketing, social media marketing

The Future of Marketing (and Business): Agile, Analytical, and Accountable

Krista Neher

May 16 2019

Marketing is changing. It isn't just because of digital, although digital has been the catalyst for most of it. It is changing because with digital we have better opportunities to create more meaningful (and effective) marketing. Yet many brands and...
digital marketing skills

7 Actionable Ways to Grow Your Organization’s Digital Marketing Skills

Krista Neher

Oct 15 2018

A new report from the EU Commission identified that digital marketing skills are required at all levels and in all organizations. From farmers to pharmacies, businesses and organizations need digital skills to succeed. What is the cost of not growing...
October 2018 digital marketing news updates

July 2017 Digital Marketing News Update

Krista Neher

Jul 14 2017

Boot Camp Digital's July 2017 Digital Marketing News Update is packed with the latest and greatest from Facebook, LinkedIn, Instagram, Pinterest, SnapChat, Twitter, and more! We've also recently added a Innovation section that talks about emerging technology and trends. Facebook...
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