Digital Marketing Skills Articles

• Krista Neher
• December 21 2021

Linkedin conducted research on the most in-demand skills for marketing jobs. As we enter 2022 it is more important than ever that marketers upskill into digital. Even if you don’t plan to have a “digital” job, with digital making up over half of online spending, you can’t avoid it. Every marketing job is digital. The […]

• Krista Neher
• November 16 2021

LinkedIn recently shared the fastest growing and most in-demand marketing jobs. It shouldn’t be a surprise that they are almost all digital. Even the roles that aren’t strictly digital like Copywriter or Marketing Assistant likely look for digital skills in the job description. If your digital skills aren’t up to date, now is the time […]

• Krista Neher
• April 29 2021

“We need everyone on the same page, speaking the same language.” “Not everyone has a strong foundation.” “Some people have never really done digital before.” “We have a skill-gap in digital but don’t know where to start” “Some of our people just don’t get it” In almost every organization there are a variety of digital […]

• Krista Neher
• April 22 2021

Digital skills are #1 in-demand by businesses. Digital marketing is the most common skill request in marketing roles. This will only continue to increase in importance. Digital spending is growing Digital is over 50% of marketing budgets People spend more and more time on digital Most marketers don’t have digital skills Marketers didn’t “grow up” […]

• Allison Chaney
• April 13 2021

There’s no shortage of applicants for digital marketing positions, yet many of them are not able to produce results once hired. This leaves the organization frustrated and the marketer feeling defeated. The problem is a lack of digital marketing skills. There is a huge demand for digital skills, but a serious lack of supply. Brands […]

• Krista Neher
• April 08 2021

Digital skills are in high demand. Digital literacy is one of the top skills for any job. Digital marketing skills are consistently at the top of marketing skill lists. In fact, digital marketing is a skill required for the majority of marketing jobs. If you want to stay competitive in the digital marketplace, you need to […]