Category: Digital Marketing Skills

The Digital Leadership Skills Gap: What it is and What to do about it

Allison Chaney

Aug 16 2019

A recent study from PWC showed that while most companies claim to be "digital" their investments, behavior, and leadership don't consistently demonstrate that digital is a priority. 64% say their business faces a threat from digital disruption Most lack a...

8 Steps for Building and Executing a Strong Digital Marketing Plan

Krista Neher

Jun 27 2019

As you execute digital marketing or evaluate the effectiveness of any marketing – your website, email, Facebook page, ad campaign – you’ll want to evaluate it against the lens of whether or not it is helping you achieve your plan....

The 17 Skills of a Modern Marketer (2019)

Krista Neher

Jun 13 2019

Digital is now projected to consume over 50% of marketing and advertising budgets, yet most marketers (especially senior marketers) grew up in a traditional marketing world. The world of digital, marketing and even consumers change quickly, so marketers need to...

The Future of Marketing (and Business): Agile, Analytical, and Accountable

Krista Neher

May 16 2019

Marketing is changing. It isn't just because of digital, although digital has been the catalyst for most of it. It is changing because with digital we have better opportunities to create more meaningful (and effective) marketing. Yet many brands and...

7 Actionable Ways to Grow Your Organization’s Digital Marketing Skills

Krista Neher

Oct 15 2018

A new report from the EU Commission identified that digital marketing skills are required at all levels and in all organizations. From farmers to pharmacies, businesses and organizations need digital skills to succeed. What is the cost of not growing...

July 2017 Digital Marketing News Update

Krista Neher

Jul 14 2017

Boot Camp Digital's July 2017 Digital Marketing News Update is packed with the latest and greatest from Facebook, LinkedIn, Instagram, Pinterest, SnapChat, Twitter, and more! We've also recently added a Innovation section that talks about emerging technology and trends. Facebook...

How Can Executives Get Digital Savvy When Business Schools Aren’t Preparing Digital Leaders?

Krista Neher

Jun 09 2017

Today I had the opportunity to hear Bonin Bough talk about digital marketing - he was incredibly entertaining and energetic. One small idea he shared hit home more than anything else. Less than 1% of the course descriptions of the...

Digital Transformation Training Program: Think Results, Not Skills

Krista Neher

Jun 06 2017

I’ve had the opportunity to create training programs for a number of digital transformation processes. When it comes to assessing an organization and building a plan, most trainers start with the skills people need. What we’ve found is, that while...

Digital Marketing Foundations: What Every Business Professional MUST Know

Krista Neher

May 12 2017

In 2017, digital marketing foundations are more important than ever. Companies are spending $83 billion this year alone and that number is expected to grow. If you want to be a relevant business leader you can’t afford to ignore it any...