Digital Marketing Skills, Digital Marketing Training

Skills In Demand for Marketing Jobs: 100% Digital in 2022

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Digital Marketing is the top in-demand skill for marketers in 2022

Krista Neher

Dec 21 2021

Linkedin conducted research on the most in-demand skills for marketing jobs. As we enter 2022 it is more important than ever that marketers upskill into digital.

Even if you don’t plan to have a “digital” job, with digital making up over half of online spending, you can’t avoid it.

Every marketing job is digital.

The top skills in demand for marketing jobs are:

  • Social Media Marketer
  • Paid Search Strategy
  • Social Media
  • Search Engine Marketing
  • Marketing

All of these are heavily digital.

Skills most in demand for marketing jobs (digital skills)

In addition, the roles with the highest growth are ALL DIGITAL. With media comprised of over 50% digital, all media roles require strong digital competencies.

  • Media Coordinator
  • Search Manager
  • Social Media Coordinator
  • Search Engine Marketing Manager
  • Media Manager

Notice a trend yet?

So What Does this Mean for Marketers?

The time is NOW to learn, sharpen or improve your digital skillset. Marketing isn’t like accounting where there is a defined body of knowledge that you can check off your list and move on.

Digital is always evolving.

This means you need to constantly “sharpen your saw” and upskill if you want to stay relevant.

Whether you are new to understanding digital or want to brush-up it is a journey. I teach digital marketing and I get new ideas and inspiration every time I TEACH a class.

How Can you Improve your Skills In Digital Marketing?

Here are 5 things that you can do right now to improve your skills in digital marketing.

  1. Get Certified in Digital Marketing
    Certification is a great way to show that you have a strong grasp of the full range of digital marketing topics. It also gives you breadth in your understanding of digital. From strategy to execution to measurement you’ll be prepared to improve your digital executions.
  2. Join Going Training to Stay on Top of What’s New
    Find ongoing training opportunities so you are continuing to learn and discover what is new. Too many marketers fail to stay up-to-date and end up left behind. Find a digital community of like-minded marketers who are sharing ideas.
  3. Join Industry Conferences to Connect with Thought Leaders
    There are so many great conferences depending on what you want to learn about.  I attend industry conferences every year and it is one of the key ways that I grow my network and continue to learn. Look for conferences that match your business size and focus area.
  4. Add Digital Marketing News Sites to Your Social Media Feeds
    Find and follow digital marketing thought-leaders, news sites and industry groups or publications on social media. This will put industry news and inspiration directly in your newsfeed. It is a great passive way to stay up-to-date and inspired.
  5. Read Focused Digital Marketing Books
    Build a book list for yourself with leading digital marketing books. Depending on your learning goals you may choose broader books to understand the landscape and opportunities or you may want to focus on something specific. The advantage of reading books vs. blog posts or articles is that they are usually well organized and go deeper into a specific topic.
  6. Choose a Focus Area and Dive Deeper
    As we see when looking at in-demand skills, certain areas like search engine optimization and social media tend to top the list. You may want to focus on influencer marketing or email optimization depending on your organization’s focus. Regardless of your goals, choosing one thing to really focus on at a time will allow you to dive deep into that specific topic.

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