Category: Digital Marketing Skills

The Future of Marketing (and Business): Agile, Analytical, and Accountable

Krista Neher

May 16 2019

Marketing is changing. It isn't just because of digital, although digital has been the catalyst for most of it. It is changing because with digital we have better opportunities to create more meaningful (and effective) marketing. Yet many brands and...

7 Actionable Ways to Grow Your Organization’s Digital Marketing Skills

Krista Neher

Oct 15 2018

A new report from the EU Commission identified that digital marketing skills are required at all levels and in all organizations. From farmers to pharmacies, businesses and organizations need digital skills to succeed. What is the cost of not growing...

July 2017 Digital Marketing News Update

Krista Neher

Jul 14 2017

Boot Camp Digital's July 2017 Digital Marketing News Update is packed with the latest and greatest from Facebook, LinkedIn, Instagram, Pinterest, SnapChat, Twitter, and more! We've also recently added a Innovation section that talks about emerging technology and trends. Facebook...

How Can Executives Get Digital Savvy When Business Schools Aren’t Preparing Digital Leaders?

Krista Neher

Jun 09 2017

Today I had the opportunity to hear Bonin Bough talk about digital marketing - he was incredibly entertaining and energetic. One small idea he shared hit home more than anything else. Less than 1% of the course descriptions of the...

Digital Transformation Training Program: Think Results, Not Skills

Krista Neher

Jun 06 2017

I’ve had the opportunity to create training programs for a number of digital transformation processes. When it comes to assessing an organization and building a plan, most trainers start with the skills people need. What we’ve found is, that while...

Digital Marketing Foundations: What Every Business Professional MUST Know

Krista Neher

May 12 2017

In 2017, digital marketing foundations are more important than ever. Companies are spending $83 billion this year alone and that number is expected to grow. If you want to be a relevant business leader you can’t afford to ignore it any...

Global Digital Marketing Training: 4 Things You Should Know about Global Digital Markets

Krista Neher

Apr 26 2017

The minute your digital marketing strategy steps outside of the U.S., you start relating to Dorothy and, "Toto, I've a feeling we're not in Kansas anymore." Global digital markets are quite different than those domestically. Global digital marketing training should...

Digital Marketing 101: The Core Things that Every Marketer (or business professional) Needs to Understand

Krista Neher

Jan 04 2016

When it comes to digital marketing, many business professionals are intimidated and don’t know where to start. That is understandable – it is a large and confusing world. If you aren’t sure where to start or what you really need...

Announcing 2016: Digital Marketing Training Workshops

Krista Neher

Nov 12 2015

I’m extremely excited to announce that coming to you in 2016 – Digital Marketing Training Workshops – covering both social media and internet marketing. Starting in 2016, our top-rated training will expand to include more digital marketing topics based on...