Krista Neher
Jan 14 2021
Digital marketing is more important than ever. Here’s why:
- Budgets are shifting towards digital (and are now over 50%)
- More people are spending more time online
- Digital is proven to influence purchase decisions (in both B2B and B2C)
- Digital can be more cost effective
- In-person channels are limited right now
You may have been hiding from digital.
You may be thinking that good is good enough.
You may have be relying on traditional.
You may be doing ok but still have opportunities.
You may not even be doing much marketing.
But the truth is now is the time. The time to not just “do digital” but to do it well. To be strategic, to drive your business. To get results.
How Can you Get More Prepared for Digital?
There are 7 steps that you can use to get better prepared for digital. Regardless of where you are in your digital journey these 7 steps will help you accelerate your results in digital.
- Make it a Priority
The first step is acceptance. Accept that digital is a priority. Make it a priority. Decide it is how you will grow. Prioritization is the first step. If you aren’t fully committed it is difficult to really transition to digital.
- Create a Clear Digital Marketing Strategy
Create a clear strategy that aligns your digital efforts directly to your business goals. We use the GSOT Digital Strategy Method to clearly link tactics to objectives to strategies to business goals.This will show specifically how digital will contribute to business results.
- Organizational Buy-In
Get buy-in through the entire organization. Depending on the size of your business this could be easy or a huge undertaking.At all levels of the organization digital should be a priority.
- Digital Marketing Training
Most professionals don’t have the digital skills needed to really drive digital. It is complex and always changing.Empower your team by giving them the knowledge on how digital can grow their business. Create a digital marketing training program for your organization to get everyone up-to-date, speaking the same language and on the same page.
- Measure Results
It is challenging to stick with a strategy if you don’t know if it is working. Set clear KPIs and measurement to know if you are successful. Create a cadence of tracking and measurement to drive accountability.
- Create Agile Environment
Create an environment that is adaptive and can change with the market. The world changes more quickly than it used to. Long planning times, waiting to try something new and not adapting to results quickly can KILL your results.Get used to evaluating and pivoting to continue to grow results.
- Create Learning Environment
Get your organization excited about the potential. Create a learning environment where your team is sharing ideas and looking for new opportunities.In the long-run, this will help your success as digital (and consumers) change quickly.
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