Category: General

Digital Transformation Drives Results and ROI: Are you Harnessing the Power?

Allison Chaney

Oct 13 2019

The Constellation Research Digital Transformation Study reports that digital transformation activities are yielding results with 68% of their respondents indicating a positive and provable ROI. In the Deloitte study, The Fourth Industrial Revolution is here—are you ready?, 94% of respondents agreed that...

Boot Camp Digital Announces the Future Digital Marketer Scholarship

Allison Chaney

Aug 26 2019

We are excited to announce that we're offering a $1000 scholarship for students in the US in digital marketing and social media related fields of study. To apply for the scholarship, students are asked to create social media posts to...

Boot Camp Digital Recognized as OMCP and OMCA Registered Education Provider

Allison Chaney

Aug 20 2019

Boot Camp Digital is now an OMCP Registered Education Provider. This is a HUGE accomplishment for us as only the most thorough training programs qualify for this status. Less than 30 institutions worldwide have received this accreditation, half of which...

What Social Influencer Marketing is NOT

Melissa Byers

Jul 19 2019

At the Belize Tourism Board's Digital Marketing Summit, I had the pleasure of meeting Luis Carranza from Meltwater and hearing him speak about inslurncer marketing. In a market where brands are investing substantially in it, it's only slightly better than...

7 Digital Marketing Skills Every Marketer Needs

Krista Neher

Jul 12 2019

This year 50% of advertising will be in digital - which means that the days of digital being siloed off are coming to an end (or at least they should). While there is technical expertise required to execute many aspects...

5 Things to Listen To For Better Digital Marketing Results

Krista Neher

Jul 04 2019

There are 5 things that you can listen for in digital marketing: your brand or company, your competitors, your industry or category, best-in-class executors, and your target audience. #1: Your Brand or Company The first stage of listening is listening...

Even the Biggest Brands Get This Wrong

Krista Neher

Jun 20 2019

It’s easy to get distracted by the new and upcoming digital marketing trends, but the reality is that most businesses can drive a bigger impact by more successfully implementing the foundations. When it comes to growing a business with digital...

How To Invite Your LinkedIn Connections to Follow Your Company Page

Allison Chaney

Jun 11 2019

LinkedIn is rolling out a new feature on select accounts! Some users are noticing a new feature where you can invite connections to follow your company page. July 2019 Update: this feature has been disabled while LinkedIn works to improve...

June 2019 Digital Marketing News Updates – Facebook Algorithm Changes, IGTV Horizontal Video, Google Top 3 Ranking Factors

Krista Neher

Jun 07 2019

Facebook News Updates Algorithm update using surveys - Facebook announced another new update to the algorithm. This update will incorporate survey results to determine what people see vs. just basing their newsfeed off of previous behaviors. This could increase your...