Email Marketing, General
Most Popular Email Marketing Software
Mar 07 2023
When sending emails, most businesses use email software. Email software allows you to easily create professional emails and send them to large email lists automatically.
Email software platforms also make sure that your emails are compliant with any legal standards. For example, the CAN-SPAM Act in the US has guidelines for mass emails, including allowing people to opt out and show the address of the business in the email. Email software platforms, incorporate this into the emails automatically.
When choosing an email service provider, there are thousands of choices. It is important to think about the features and functions that you need from your email marketing tool. Different businesses will have different needs.
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There are MANY email marketing platforms to choose from. Some of the most popular (in order from cheapest and easiest for small businesses to more costly and enterprise appropriate) are:
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