Email Marketing, General

Most Popular Email Marketing Software

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Most Popular Email Marketing Software

Krista Neher

Mar 07 2023

Most Popular Email Marketing Software

When sending emails, most businesses use email software. Email software allows you to easily create professional emails and send them to large email lists automatically.

Email software platforms also make sure that your emails are compliant with any legal standards. For example, the CAN-SPAM Act in the US has guidelines for mass emails, including allowing people to opt out and show the address of the business in the email. Email software platforms, incorporate this into the emails automatically.

When choosing an email service provider, there are thousands of choices. It is important to think about the features and functions that you need from your email marketing tool. Different businesses will have different needs.

Consider the features you need from your email provider:

  • Pre-made templates
  • Coding required?
  • Integration
  • Segmentation and personalization
  • A/B testing
  • Reporting + Analytics
  • Marketing Automation
  • Price/List size
  • Scalable
  • Integration with other systems (for example CRM)

Want to improve your skills? Check out our Email Marketing course to get your emails from spam to land!

There are MANY email marketing platforms to choose from. Some of the most popular (in order from cheapest and easiest for small businesses to more costly and enterprise appropriate) are:

This is an excerpt of Krista Neher’s best-selling book, “Digital Marketing That Actually Works”. You can find this and more books at Boot Camp Digital.

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