General

• Krista Neher
• June 21 2016

Many agencies and marketing teams know that they need to improve the digital marketing skills and knowledge levels of their organization. To continue to be effective they must have a stronger understanding of exactly how digital marketing tools work, how and when to use them (strategy), how to measure success and sometimes how to implement. […]

• Krista Neher
• June 16 2016

I work with thousands of businesses each year and answer thousands of questions about digital marketing and strategy. One of the things that most often strikes me is that businesses of all sizes (from national brands to smaller startups) want to try something fun before they even have the foundations of digital marketing in order. […]

• Krista Neher
• June 07 2016

When it comes to social media many marketers want to focus on adding new social networks and trying new things. Once we have one social network up and running we want to add more… and why not? There are articles about how businesses can use EVERY social network – including those that people don’t even […]

• Krista Neher
• June 02 2016

I gave a “Social Media for Customer Service” training recently, and was asked an interesting question. The question was about ROI; I was asked what the ROI was on investing in customer service. How can they justify the spending? Without more information I couldn’t really give a definitive answer, but I could provide a framework […]

• Krista Neher
• May 25 2016

Analytics is one of the most popular topics in digital marketing. We want to know what is working so we can optimize our spending. The problem is that most digital marketing reporting simply vomits numbers at people. There is no real analysis that is required to make better decisions. It isn’t about the numbers it […]

• Jamie Kinder
• May 19 2016

Check out our round-up of the biggest changes in social media and digital marketing from the last month. Let us do the work for you, we gather the updates, you reap the benefit of having all of them in one place! We read all of the latest social media news so you don’t have to. […]