Category: Social Media Marketing

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oh no another facebook update

Does Facebook’s Latest Change Mean Death for All Business Pages?

Allison Chaney

Jan 17 2018

Many marketers woke up January 11th to an inbox full of notices about Facebook's latest change and maybe even a few panic emails from clients who thought their business would now go under because Facebook would no longer show their posts....
Do you C.A.R.E. about influencers

Do You C.A.R.E. About Your Influencer Program Best Practices?

Melissa Byers

Jan 16 2018

For some, working with influencers can feel like a no-brainer. Find folks with huge followings, get them to talk about your product or service in a positive way, and boom, instant results. But it's not that easy. You know influencers...
ftc influencer guidelines

Operating within the FTC Influencer Disclosure Guidelines

Melissa Byers

Dec 19 2017

Influencer marketing is absolutely everywhere. Whether you hire a celebrity to take a photo with your product, a blogger to use it in a recipe, or simply offer a percentage of the sale price to anyone with a social media...
poor social media choices, social media mistakes

The Price of Poor Social Media Choices on Your Personal and Business Pages

Melissa Byers

Sep 26 2017

I can't tell you how many times I've literally said out loud, "I'm so glad social media wasn't around when I was a teen." It's not because I was a particularly ill-behaved child. It's more like I was...well...a young adult....
social media post frequency, how often to post on social media, posting on facebook, posting on twitter, posting on instagram

The Gimmick-Free Guide to How Often to Post on Social Networks

Krista Neher

Sep 14 2017

One of the most common questions we get is about social media post frequency. There are tons and tons and tons of studies on this. They typically rely on correlation analysis or something similar to show that you get more...
hashtags, social media, facebook, twitter, pinterest, snapchat, instagram, linkedin

Is Snapchat Right For My Business? Is Our Target Audience Even There?

Allison Chaney

Sep 12 2017

SnapChat is all the rage, but that doesn't mean it's the best choice for marketers? Staying on top of the latest trends is an important part of digital marketing, but even more important is to make sure you are strategic...

#Hashtag Like a Pro: 5 tips for using hashtags on each social network

Melissa Byers

Sep 05 2017

Believe or not, hashtags turned 10 last month! That means for the last ten years, brands have been cashing in their popularity. Whether you love 'em or hate 'em, they're here to stay. Just make sure you know the lay...
October 2018 digital marketing news updates

June 2017 Digital Marketing News Updates

Krista Neher

Jun 09 2017

Our list of June 2017 social media updates includes a long list of Facebook news, a word about LinkedIn and why now is the time to update your profile, and an update about Twitter direct messaging. Keeping up-to-date allows you...
when to post on every social network

The Absolute Best Guide of When to Post on Every Social Network – GUARANTEED!

Krista Neher

May 29 2017

First, this headline is a lie. But if you want to gain insight on when to post on every social network, you need to read this post. Timing of Social Media Posts is Like Diet Drugs When people want to...
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