Category: Social Media Marketing

Almost SOLD OUT! Digital Marketing Workshop in Chicago: September 25-28, 2018

Melissa Byers

Jul 31 2018

Digital Marketing Training Workshops in Chicago Don't put off getting the digital results you NEED for any longer. There are only a few seats left in our Chicago Digital Marketing workshop series and we want you to join us. This...

Our Speakers Answer 5 Big Social Media Questions

Allison Chaney

Apr 19 2018

At a recent conference for retail party store owners, we polled the audience on what their one biggest question is about social media. Here are 5 big Q's that they asked, and our speaker's A's. Q: If your business is...

Limited Seats Remain! Digital Marketing Workshop in San Francisco: June 26-29, 201

Melissa Byers

Mar 27 2018

Digital Marketing Training Workshop in San Francisco Why wait for outstanding digital marketing training when you can join us in San Francisco, CA in just a few weeks! There are a few seats left in our next workshop. One of...

Does Facebook’s Latest Change Mean Death for All Business Pages?

Allison Chaney

Jan 17 2018

Many marketers woke up January 11th to an inbox full of notices about Facebook's latest change and maybe even a few panic emails from clients who thought their business would now go under because Facebook would no longer show their posts....

Do You C.A.R.E. About Your Influencer Program Best Practices?

Melissa Byers

Jan 16 2018

For some, working with influencers can feel like a no-brainer. Find folks with huge followings, get them to talk about your product or service in a positive way, and boom, instant results. But it's not that easy. You know influencers...

Operating within the FTC Influencer Disclosure Guidelines

Melissa Byers

Dec 19 2017

Influencer marketing is absolutely everywhere. Whether you hire a celebrity to take a photo with your product, a blogger to use it in a recipe, or simply offer a percentage of the sale price to anyone with a social media...

The Price of Poor Social Media Choices on Your Personal and Business Pages

Melissa Byers

Sep 26 2017

I can't tell you how many times I've literally said out loud, "I'm so glad social media wasn't around when I was a teen." It's not because I was a particularly ill-behaved child. It's more like I was...well...a young adult....

The Gimmick-Free Guide to How Often to Post on Social Networks

Krista Neher

Sep 14 2017

One of the most common questions we get is about social media post frequency. There are tons and tons and tons of studies on this. They typically rely on correlation analysis or something similar to show that you get more...

Is Snapchat Right For My Business? Is Our Target Audience Even There?

Allison Chaney

Sep 12 2017

SnapChat is all the rage, but that doesn't mean it's the best choice for marketers? Staying on top of the latest trends is an important part of digital marketing, but even more important is to make sure you are strategic...