Category: Social Media Marketing

The Gimmick-Free Guide to How Often to Post on Social Networks

Krista Neher

Sep 14 2017

One of the most common questions we get is about social media post frequency. There are tons and tons and tons of studies on this. They typically rely on correlation analysis or something similar to show that you get more...

Is Snapchat Right For My Business? Is Our Target Audience Even There?

Allison Chaney

Sep 12 2017

SnapChat is all the rage, but that doesn't mean it's the best choice for marketers? Staying on top of the latest trends is an important part of digital marketing, but even more important is to make sure you are strategic...

#Hashtag Like a Pro: 5 tips for using hashtags on each social network

Melissa Byers

Sep 05 2017

Believe or not, hashtags turned 10 last month! That means for the last ten years, brands have been cashing in their popularity. Whether you love 'em or hate 'em, they're here to stay. Just make sure you know the lay...

June 2017 Digital Marketing News Updates

Krista Neher

Jun 09 2017

Our list of June 2017 social media updates includes a long list of Facebook news, a word about LinkedIn and why now is the time to update your profile, and an update about Twitter direct messaging. Keeping up-to-date allows you...

The Absolute Best Guide of When to Post on Every Social Network – GUARANTEED!

Krista Neher

May 29 2017

First, this headline is a lie. But if you want to gain insight on when to post on every social network, you need to read this post. Timing of Social Media Posts is Like Diet Drugs When people want to...

Social Media Question: Is a Facebook Post Boost Worth It?

Krista Neher

May 18 2017

What is your advice or opinion on Facebook Post Boost suggested by Facebook after I posted an article on my FB Business Page?    The short answer is yes. The longer answer is "heck yeah". Boosted posts are: Cheap (cost...

5 Global Digital Marketing Trends the U.S. Hasn’t Adopted Yet that are HUGE

Krista Neher

May 16 2017

We recently delivered a global digital marketing training program for a company with operations around the world, and one of the things we were surprised by was that in many markets, global digital marketing trends were much more advanced vs....

Digital Marketing Foundations: What Every Business Professional MUST Know

Krista Neher

May 12 2017

In 2017, digital marketing foundations are more important than ever. Companies are spending $83 billion this year alone and that number is expected to grow. If you want to be a relevant business leader you can’t afford to ignore it any...

May 2017 Digital Media Updates

Krista Neher

May 08 2017

Facebook Top News - May 2017 Facebook F8 Recap- Facebook held their annual F8 Developers conference in mid-April. There were tons of updates and announcements. Check out this post for the 10 most important announcements. As features go live we...