Social Media Marketing Articles

• Melissa Byers
• December 19 2017

Influencer marketing is absolutely everywhere. Whether you hire a celebrity to take a photo with your product, a blogger to use it in a recipe, or simply offer a percentage of the sale price to anyone with a social media account, it’s a power way to spread the word about what you’ve got to offer. […]

• Melissa Byers
• September 26 2017

I can’t tell you how many times I’ve literally said out loud, “I’m so glad social media wasn’t around when I was a teen.” It’s not because I was a particularly ill-behaved child. It’s more like I was…well…a young adult. By nature, they’re immature, not terribly conscientious creatures which the world of social media eats […]

• Krista Neher
• September 14 2017

One of the most common questions we get is about social media post frequency. There are tons and tons and tons of studies on this. They typically rely on correlation analysis or something similar to show that you get more success when you post the right amount. The big idea here is: Post too often […]

• Allison Chaney
• September 12 2017

SnapChat is all the rage, but that doesn’t mean it’s the best choice for marketers? Staying on top of the latest trends is an important part of digital marketing, but even more important is to make sure you are strategic about your choice to jump on a trending technology. In a recent training, the question […]

• Melissa Byers
• September 05 2017

Believe or not, hashtags turned 10 last month! That means for the last ten years, brands have been cashing in their popularity. Whether you love ’em or hate ’em, they’re here to stay. Just make sure you know the lay of the land when it comes to using them on various platforms. The terrain isn’t […]

• Krista Neher
• June 09 2017

Our list of June 2017 social media updates includes a long list of Facebook news, a word about LinkedIn and why now is the time to update your profile, and an update about Twitter direct messaging. Keeping up-to-date allows you to stay on top of your social media game. Facebook News – June 2017 Facebook […]