Social Media PR Articles

• Krista Neher
• September 05 2023

What Is Conversational Marketing? Conversational marketing focuses on driving conversations or harnessing influencers or partners to promote your business, usually in conversations. Conversational marketing includes several different core digital marketing strategies: Influencer marketing Ratings and reviews Community management Online public relations Online word-of-mouth Employee advocacy When it comes to digital marketing, many businesses are so […]

• Allison Chaney
• November 21 2017

It strikes me as funny that we’re talking about Netflix content on YouTube, but Netflix did something really interesting and unexpected recently that might have the PR world thinking differently about those quarterly earnings calls. There is a type of PR called Investor Relations which focuses on communicating financial information to a company’s investors, shareholders, government […]

• Krista Neher
• May 17 2013

This morning I had the pleasure of attending an event at the HCBC about how to work with the media in the age of social media. Panelists for the event included Elissa Yancey, Dan Monk and Josh Pichler. Some of the top insights from the panel include: Twitter has become one of the best news […]

• Krista Neher
• May 07 2013

I had the pleasure of moderating a session on Social Media and PR at #PubCon New Orleans today.  Here is a recap of the highlights from the different panelists: Jay Berkowitz – CEO of the Ten Golden Rules Media are people too – you can connect with them personally as well. Use social media to […]

• Krista Neher
• April 25 2013

Lisa Buyer is one of the people I most look forward to hearing from at PubCon – she doesn’t just share concepts – she always has amazing examples that make her points tangible and actionable. Her presentation included a ton of great tips and ideas for visual marketing….. Visuals Matter 79% or Journalists say that […]