Social Media Strategy

• Krista Neher
• June 24 2015

People often ask me how much time social media takes. Last week I did a media interview and a webinar, and the question came up both times…. It is a good question – especially because businesses need to optimize resources, and small businesses must determine how much time they can afford to spend on something […]

• Krista Neher
• March 05 2015

This is a common question that I get asked when speaking at conferences. As businesses and organizations begin to see social media as a viable opportunity, they want to be sure that it is resourced correctly. The challenge with this question is that it depends. How long does it take to cook dinner? How long […]

• Krista Neher
• December 04 2014

This year, I’ve helped thousands of businesses with their social media marketing, and there are some common themes in the mistakes that businesses are making. Social media is tricky and many business professionals haven’t taken the time to really think through their social media strategy. They just start doing. The decision-makers don’t understand it well […]

• Krista Neher
• November 26 2014

As I’m thinking about Thanksgiving approaching (or “American Thanksgiving” as I call it because I’m Canadian), I was thinking about the themes of gratitude and thankfulness and how they apply to a social media strategy. Being thankful or grateful shouldn’t just happen once a year. It should happen frequently, especially on social media. This is […]

• Krista Neher
• November 13 2014

People often ask: “Which social network should my business be on?” or “If I can do just one social network, what should it be?” The answer (annoyingly) is “It depends”. People hate this answer because they want a magic formula, but the reality is that you have to THINK and USE YOUR BRAIN to decide. […]

• Krista Neher
• October 31 2014

This is a common social media question, especially for businesses trying to bring their strategy to life. People often ask me, should I create a separate social media account for X purpose? Maybe it is for each department. Maybe for each brand. Maybe for a different audience. For example, non-profits may want different social media […]