Facebook recently launched Facebook coupons and offers. Coupons can now be created, shared and syndicated directly on Facebook. As a marketer, this added functionality makes it easier to reach targeted audiences with relevant messages. We already know that coupons, discounts and offers are among the top things that fans want from pages. Facebook offers now makes it easier for brands to offer coupons.
How Facebook Offers Work
It is extremely easy to create a Facebook Offer (you probably already noticed them on your timeline). You simply click “Offer, Event +” in the update status section on your Facebook timeline.
Next, customize your offer. You can add an image to showcase your offer (I recommend testing different images to see what pops with your audience). You can write a headline for the offer that describes it, and also include any terms and conditions. One of the nice features is that you are also able to easily limit the # of redemptions as well as the expiration date.
The customization offers many possibilities:
- Limited time offers that expire that night
- High value coupons for fans only
- Promote new products
- Have daily extremely limited offers to encourage fans to check back often (like a free product only to the first 10 people who redeem the coupon)
How They Look to Fans and Friends of Fans
You Can Also Target Your Coupons
Facebook Offers allows you to target who will see your coupons/offers, so you can make them more relevant to the right audiences.