Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! January 2025 has major updates from Meta, TikTok, X, and LinkedIn.
Facebook and Meta News Update
- Meta posted strong Q4 and full-year results – The company highlighted growth across its advertising and AI-driven initiatives.
- Meta has introduced new AI transparency disclosures – These updates aim to improve the visibility of AI-generated content on its platforms.
- Meta is rolling out personalization features for its AI chatbot – The chatbot will now use data from Facebook and Instagram to enhance user interactions.
- Community Notes are expanding to Facebook and Instagram – This feature will provide additional context to posts in an effort to combat misinformation.
- Meta is shifting its approach to political content – The platform is updating its content moderation policies to allow broader discussion while enforcing stricter misinformation controls.
- Fact-checking is being removed from Facebook – Meta is replacing traditional fact-checking with Community Notes, a user-driven verification system.
Instagram News Update
- Instagram is testing an option to rearrange profile grids – Users may soon be able to customize the order of posts on their profile pages.
- New video view insights – These updates will help creators track engagement and refine content strategy.
- Instagram shared details on its 2025 algorithm – The platform will focus on longer engagement times and more relevant content.
- Longer Reels will be prioritized in Instagram’s recommendations – Creators are encouraged to produce up to three-minute videos.
- The Instagram profile grid is getting a vertical alignment update – This change affects how thumbnails display on profiles.
- Instagram officially expanded Reels length to 3 minutes – This gives creators more flexibility in content creation.
- Friends will now be able to see which Reels you’ve liked – A new social discovery feature is being introduced.
- Instagram announced its key focus areas for 2025 – These include AI-powered recommendations and improved messaging features
LinkedIn News Update
- LinkedIn reported record engagement – The platform continues to see user growth and engagement.
- LinkedIn shared its vision for B2B marketing measurement – Focus is on attribution and ROI tracking.
- LinkedIn introduced video presentation and discovery updates – These changes aim to improve content visibility for creators.
- Video views on LinkedIn have increased by 36% – The platform is launching new tools and courses for marketers.
- The ‘Top Voice’ badge requirements – Recognition criteria have been adjusted to make the badge more exclusive.
- LinkedIn shared five key strategies – These will help marketers improve their efforts in 2025.
- New job market data from LinkedIn – The report reveals the 25 fastest-growing jobs in the US.
- LinkedIn updated its Campaign Manager – New insights have been added to help marketers improve ad performance.
TikTok News Update
- TikTok’s future in the US remains uncertain – President Trump is holding talks regarding a possible sale.
- TikTok has added post-scheduling functionality – The Studio app now allows for easier content planning.
X (formerly Twitter) News Update
- Reports suggest X is struggling to generate revenue – Despite new feature rollouts, financial performance remains a challenge.
- X announced that in-stream payments – The platform expects to launch its payments feature later this year with Visa support.
- X’s latest data shows a decline in time spent on the platform – Engagement levels have dropped throughout 2024.
Snapchat News Update
- Snapchat reported strong Q4 earnings – However, questions remain about its long-term growth strategy.
Digital Research and Industry News Updates
- YouTube detailed how its recommendation system will work in 2025 – Engagement and content relevance will be key focus areas.
- The cost of digital ads has risen by 19% – Meanwhile, conversion rates have dropped, leading to growing advertiser frustration.
- New guidance clarifies whether AI-generated content can be copyrighted – US law remains unclear on this issue.
- ChatGPT search interactions are increasing – Brands report that more users are clicking on their links.
- AI-driven search optimization is evolving – Structured data is becoming crucial for visibility.
