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Jan 17 2019
One of the challenges that many businesses have with respect to digital marketing is how to effectively level-set the digital knowledge level within their organization. As digital marketing has grown to account for over 50% of marketing spend, business professionals need to have a consistent level of digital acumen. Digital skills are vital for business professionals beyond just digital marketers or even marketers in general. Business executives, sales professionals, customer service and even finance and HR all need a solid understanding of digital and how it fits into an organization strategy.
One of the biggest challenges we hear from clients is:
If you’ve ever asked any of these questions, a level-set digital marketing training program may be a good idea for you.
A level-set training program has the objective of getting everyone on the same page with respect to digital marketing. It could apply to a specific team, department or even an entire organization. The goal of this program is typically to establish a foundational understanding shared by all, develop common language and help the team to understand the strategy and business value.
The basic objective is to gain internal alignment.
If you are ready to get your organization up-to-date we can help. Boot Camp Digital has over 10 years of experience helping businesses understand digital marketing. Our most popular level-set programs include:
The first step is to understand the learning objectives – what specifically do you want people to be able to do at the end of the training? It is also helpful to identify the topics that are most relevant to your organization. From there, you can reach out to a Digital Marketing Training Company like Boot Camp Digital to help get you on the path to success. Contact us to see how we can help!
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