Facebook, Facebook Marketing, Social Networks
I’m not on Facebook; Perspectives from a College Student
Oct 24 2013
Millennials aren’t using Facebook anymore. Other social networks are grabbing our attention and we’ve lost our need to stay connected using Facebook. Many of my friends have even referred to Facebook as “Mombook” or “Fakebook” to express their frustrations with the platform. But why has the site that once ruled our social world lost our interest?
Here are five reasons why Millennials are choosing not to go on Facebook, and how businesses can use Facebook effectively…
Knowing that our family or potential employers can view our Facebook page have made us become more cautious and less involved.
The amount of ads and promoted posts on Facebook are overwhelming because they take over our news feed and track our “likes”.
Posting Facebook content takes too much time. We must screen posts for appropriateness and individually post content to each friend.
Businesses often post content using an inauthentic voice, which makes the conversations on Facebook seem awkward and forced.
We no longer feel the need to be connected on Facebook because there are other options where our interests and friends are.
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