While at PubCon in Las Vegas, I had the pleasure of moderating a number of panels on twitter.  In the video below Vanessa Zamora of PubCon interviews me about how companies can use twitter.

One of the things that I like the most about pubcon is the diversity of panelists.  In our conversations about twitter, some of the panelists like Dan Zarella focus on the science of what works – how to drive retweets.  Other panelists like Warren Whitlock focus on the brand building side – how to be nice and behave socially on twitter.

There is definitely a time and place for both strategies, depending on your marketing objectives and strategies.

I’ll be speaking again at PubCon south in Dallas, which promises to be another great conference.