Krista Neher

Jan 13 2020

Members of our All Access Pass get the first look at the latest digital marketing news updates each month during a live webinar.

Facebook News Updates

Facebook Expands Brands Collabs Manager to Instagram – This platform allows brands to find and partner with influencers, and now includes Instagram. This gives marketers and Facebook more control over working with influencers, and makes it even easier.
Facebook Adds Automatic Approval to Groups – Managers can set criteria to automatically approve members, making it easier to manage groups in less time.
Facebook Allows Users to Port Photos to Google – In a first step to giving users more content control you can now transfer all of your Facebook photos to Google.

Instagram News Updates

Instagram Creates Branded Content Rules for Certain Industries – Vaping, tobacco and weapons will not be allowed, and further restrictions are expected for diet and alcohol brands. Note this only applies to branded content (eg. working with influencers)
Upload Multiple Images in Stories – The new “layout” creates collages of images in a single story.
Detailed Research on What Drives Engagement on Instagram – This huge analysis covers tons of detail about engagement rates and more. If you want to know trends on Instagram, check this out.

YouTube Purges Accounts – You may see a decline in your subscribers as inactive accounts are removed.
YouTube allows @ Mentions in Titles and Descriptions – You can now tag other YouTubers in content titles and descriptions to grow visibility and drive engagement. This is also great if you have any partnerships.
YouTube Promotes Studio – This gives you real-time updates and information on your channel and content and YouTube is encouraging users to make use of the information to improve their content.

Twitter Expands Brand Lift Tools – When running Twitter ads brands (with managed accounts) can now run brand lift tools to assess the effectiveness of your ads. This is only available if you spend enough to work with a Twitter rep (have a managed account).
Twitter Shares 2020 Content Calendar with Major Events – Even if you don’t use Twitter this is helpful if you like to link your strategy to holidays or events. The calendar shows all major holidays and events.

Google Expands Optimization Score to Display – Check your score to see how well your campaign is optimized. This is already available for search and shopping ads.

Survey of Social Channels and Content – A survey of marketers shows Instagram is projected to be the primary channel and in-house content is becoming more prominent.
Study Shows Email is Booming – 84% of respondents check it daily. The platform is still large and important (especially at driving action. Even Millennials check email frequently.
Content Trends from Pinterest 100 – The report shows projections for top trends in content in 2020. This can be a great place to go to inspire your content strategy.

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