Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! January 2025 has major updates from Meta, TikTok, X, and LinkedIn.
Facebook and Meta News Update
- Meta’s latest update on content moderation outlines its ongoing efforts to reduce mistakes in moderating user posts, emphasizing a balance between promoting free speech and reducing harmful content.
- Meta has launched new affiliate link displays in posts and comments, providing clearer visibility and enhanced usability for affiliate marketers.
- A new infographic from Meta highlights the opportunities in Q5, a high-performing period for advertisers that spans the end-of-year holidays and early January.
- Meta introduced Trial Reels, a feature allowing creators to test content with non-followers before wider distribution, helping refine what works best.
TikTok News Update
- The TikTok What’s Next 2025 Trend Report highlights emerging social trends, including creative shifts and audience behaviors shaping the year ahead.
- TikTok shared insights into its role as a shopping platform, emphasizing e-commerce and social selling as growing trends.
- The TikTok Shop positioned itself as a hub for product inspiration, driving discovery and purchases during the holiday season.
LinkedIn News Update
- LinkedIn introduced new creative trends, reflecting on 2024’s data-driven insights to guide content strategies for the coming year.
- New features for LinkedIn Ads promise improved targeting and performance measurement, enabling marketers to optimize their campaigns.
- LinkedIn is testing a redesigned video layout, making video content more prominent and engaging for users.
X (formerly Twitter) News Update
- A new “Media” tab on X is being tested, designed to offer users an immersive media interface reminiscent of TikTok’s layout.
- X announced plans to launch its “Money” feature in limited form this year, aiming to create new payment opportunities for users.
- Black Friday saw X’s biggest day of revenue yet, driven by high advertising engagement and platform activity.
- Elon Musk hinted at upcoming algorithm changes, focusing on promoting more informational and entertaining content while reducing negativity.
Digital Research and Industry News Updates
- Microsoft launched multi-format campaigns for audience ads, allowing marketers to deliver diverse content formats within a single campaign.
- Botify’s AI Overview Report provides insights into Google’s evolving search landscape, highlighting how AI is influencing search results and user experiences.
