July 2024 Digital Updates – Facebook AI Chatbots, New LinkedIn Premium Pages, the Threads API is Here!

Krista Neher

Jul 09 2024

Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! July 2024 has major updates from Meta, Instagram, Google, and LinkedIn.

Facebook and Meta News Updates

• Pages with 10K+ can use Broadcast Channels – This gives you a direct line to your followers’ DMs. You can send “broadcast messages” via messenger. This has the potential to annoy your audience, so use it sparingly if you have access.
• AI Chatbots in Messaging – Managing Messenger is a hassle for many business owners. Meta is now introducing AI, which will be a huge step up from the chatbots of a few years ago. If you get many messages for your Page, this is definitely worth exploring.
• Meta Updates Horizon Worlds – If you thought the Metaverse was dead, think again! Meta is re-investing in It, showing that it continues to believe in the platform’s future.
• Meta Tests Creative Variants for Reels – This could be a great way to optimize creative on-the-go. Users reported seeing the option to A/B test Reels content. This could be a great way to accelerate creative performance in Reels.

Instagram News Updates

• Shares are More Important in the Algorithm – The head of Instagram reiterated that sends are a key ranking factor in the algorithm. If you want to improve your content visibility on IG – focus on shares!

Threads News Updates

• Threads API is here – This means Threads can be added to your social media schedulers! You should be able to post, reply and view content on third-party tools, as well as track your performance. This is a big win for social media managers wanting to do more on the platform.

LinkedIn News Updates

• New Premium Pages – These are paid accounts that will give Pages access to more features, for example, custom call-to-action buttons and testimonial highlights. It isn’t yet clear how much this feature costs and not all Pages have access yet.

TikTok News Updates

• TikTok Lets You Download Without Watermarks – This new feature allows you to download videos from TikTok without the TT watermark on them.
• TikTok Launches Whee Photo Sharing – The new app from TikTok focuses on photo sharing. It doesn’t have many downloads yet (especially when compared to other social network launches recently), but it is worth paying attention to.

YouTube News Update

• YouTube Rolls Out Thumbnail Tests – You can now test and optimize thumbnails for your videos! Thumbnails are key to driving views, so this is a great opportunity to increase clicks in search and video views.

Google News Update

• New Query Matching in Search Ads – Google will now automatically account for misspellings (including in negative keywords) and also incorporate new branded search options.
• Google Analytics Includes AI Insights – These insights will provide more details on performance and draw attention to specific issues.

Digital Industry News Update

• Reddit Traffic up 39% – Reddit is growing like crazy – some attribute this to prominent ranking in Google searches. Either way, this could make Reddit a strong opportunity for your business.

Read some more of our recent posts

• November 2024 Digital Updates - Meta Movie Gen, Influencing TikTok's Algorithm, and LinkedIn's Record Engagement
• October 2024 Digital Updates - Meta Upgrades AI, TikTok Search Ads Campaign, and Google Rolls Out AI Ad Image Editing Across Platforms
• 5 Digital Trends That Will Take Us Into 2025
• September 2024 Digital Updates - Threads Cross-Posting, IG Tips on Stories v. Newsfeed, and SearchGPT Could Disrupt Search
• August 2024 Digital Updates - Meta Allows Offers for Ads, Threads API Expands, TikTok Launches App Center and more!