“Which is best to monitor audience activity on social media? Likes and follower? I’m also looking at frequency of post of competitors and acquisition of followers and shedding. I’m also interested in tracking follow backs and DM followers.”
Want to get really tuned into your social media? Pay attention to every last detail – including the data. It can be tricky, though. There isn’t one catch-all service or tool that will do it all. Before you dive in, think about where your audience is and the networks you want to concentrate on.
Tools to monitor audience activity
If you’re really focused on one network, use a tool that is made for that network specifically. For Instagram, you may want to check out Instagress.
Facebook allows you to see all of this information without using a secondary tool.
If you’re wiling to give up a bit of specificity for the sake of choosing a tool that handles multiple features on multiple networks, SproutSocial may be a good choice. And if you want to spend some time paying close attention to your competitors, consider Socialbakers.
Make a list of things you want to do and do some research. If you use one tool, there are a few with great functionality, but won’t do everything seamlessly. If you’re looking for specific results, go with a tool designed for it.
There isn’t one best tool for everyone or a single recommendation that works for most people. You have unique needs – it is important to find the tool that is right for you.