News Goes Social: 75% of online news consumers get news socially and 52% share news socially
Krista Neher
Mar 03 2010
A new study from PEW Internet research shows that news is moving increasingly online & mobile and is getting increasingly social & participatory.
The internet has surpassed newspapers and radio in popularity as a news platform on a typical day and now ranks just behind TV.
Some of the most interesting stats:
92% of Americans get news from multiple platforms
46% get news from 4 – 6 platforms per day
59% of Americans get news from online and off-line
Online is the third most popular news platform
Online News Consumer are Less Loyal:
Most use between 2 and 5 online news sources
65% do not have a single favorite online news site
Only 21% rely on a single site for their news
8 in 10 online news consumers get or share links in email
News is Increasingly Portable, Personalized and Participatory:
Portable: 33% of cell phone owners now access news on their cell phones.
Personalized: 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them.
Participatory: 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter.
Where do People get their News in a Typical Day?
78% of Americans say they get news from a local TV station
73% say they get news from a national network such as CBS or cable TV station such as CNN or FoxNews
61% say they get some kind of news online
54% say they listen to a radio news program at home or in the car
50% say they read news in a local newspaper
17% say they read news in a national newspaper such as the New York Times or USA Today.
37% of Internet Users Have Contributed to the Creation of the News:
commenting on a news story (25%)
posting a link on a social networking site (17%)
tagging content (11%)
creating their own original news material or opinion piece (9%)
or Tweeting about news (3%)
News is Customized:
28% of internet users have customized their home page to include news from their favorite source or topics
40% of internet users say an important feature of a news website to them is the ability to customize the news they get from the site
36% of internet users say an important part of a news website to them is the ability to manipulate content themselves such as graphics, maps, and quizzes.
