October 2025 Digital News Updates: Facebook Community Chat, Instagram Shareable Insights, AI at Work Report and More!

Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! October 2025 has major updates from Meta, LinkedIn, Facebook, AI, and Google Search.

Meta News Updates

• From Culture to Conversion with Meta’s Brand Building Tools – Meta introduced new brand-building tools to help advertisers move from awareness to conversion. The update emphasizes how culture-driven content combined with Meta’s ad solutions can maximize both brand impact and measurable results.
• Facebook Is Getting Rid of Community Chats – Facebook is removing Group Community Chats in Messenger, citing low usage and confusion with other group features. Group admins will need to rely on traditional posts and comments for engagement moving forward.
• Restrict Words and Phrases from AI-Generated Text – Meta is testing the ability to restrict certain words and phrases from being included in AI-generated text. This gives advertisers and creators more control over messaging generated by Meta’s AI tools.

Instagram & Threads News Updates

• Instagram Shareable Insights – Instagram is rolling out Shareable Insights for creators. Insights can now be exported as a PDF via the Edits app — a valuable tool for building media kits, supporting brand deals, and sharing performance updates with collaborators.
• Instagram Hits 3 Billion Monthly Actives – Instagram has reached a fun milestone: 3 billion monthly active users. This cements its place as one of the largest global social platforms.
• New! Pin Comments on Instagram – Instagram now allows users to pin comments on posts. This feature helps creators and brands highlight important feedback, FAQs, or community engagement.
• Threads Surpasses X in Daily Active Usage – Data shows Threads and X had similar daily active usage in late September, with Threads surpassing X on three separate days. A sign that competition is heating up.

X (formerly Twitter) News Updates

• X’s Ad Revenue Shrunk in Q2 2025 – X reported declining ad sales in Q2 2025, marking ongoing challenges in attracting advertisers despite efforts to revamp the platform.

LinkedIn News Updates

• Changes to Campaign Hierarchy in Campaign Manager – LinkedIn announced structural changes to campaign hierarchy in Campaign Manager, making it easier for advertisers to organize campaigns and optimize reporting.
• Request Verification for Your LinkedIn Page -LinkedIn now lets organizations request verification for Pages, improving trust and credibility for businesses and brands.

TikTok News Updates

• Fact Sheet: President Donald J. Trump Saves TikTok While Protecting National Security – The White House confirmed that TikTok will continue operating in the U.S., with new measures implemented to protect national security while ensuring platform access for users and businesses.
• TikTok Highlights Related Trending Topics – TikTok added trending topic highlights in analytics, helping creators align content with current trends and optimize reach.
• TikTok Search Ads Unlock Incremental Growth – TikTok highlighted how Search Ads can drive incremental revenue growth. The feature enables brands to capture intent-driven queries within TikTok search results.

Google News Updates

• Google Search Live Tips Launches in U.S. – Google launched Search Live Tips in the U.S., providing real-time suggestions and updates during searches to improve user experience.
• GBP Ranking Factors for Local SEO – A new study highlights the top ranking factors for Google Business Profiles (GBP): proximity, reviews, and relevance remain the most important.
• Google Discover Adds Social Media Posts & Follow Buttons – Google Discover now includes social media posts and follow buttons, integrating more social content directly into personalized feeds.

AI News Updates

• How People Are Using ChatGPT – OpenAI shared new insights into how users are leveraging ChatGPT — from personal productivity and creative projects to professional workflows.
• AI at Work Report 2025 – Indeed’s Hiring Lab released its AI at Work 2025 Report, analyzing how artificial intelligence is reshaping jobs, hiring, and workplace productivity.

AI News Updates

• 5 Ways To Research Key Trends for Social Media Campaigns – A new guide offers five approaches to researching trends for social media ad campaigns — from using social listening tools to leveraging platform analytics for more data-driven decisions.