Boot Camp Digital Blog

• Sarah

What is the Mission Control Center? I recently read an article about Gatorade and their social media monitoring process called the “Mission Control Center”.  Looking at picture of the Gatorade Mission Control Center, one would think you are observing sky measurements at a mini version of NASA.  Equipped with six big monitors and five marketing […]

• Krista Neher

Think social media is just a fad?  Think again.  Social Media use by business professionals is high and growing.  The vast majority of professionals across the world are using social media technologies for business purposes, according to an August 2009 survey by Mzinga and Babson Executive Education. 86% of respondents to the survey of professionals […]

• briantudor

I read an article today about Twitter selling ad space. Back in April Twitter introduced Promoted Tweets, a platform to allow businesses to promote themselves within the Twitter stream. Now it seems Twitter is about to launch Promoted Trends, a feature that would allow advertisers to insert their own terms into Twitter’s trending topics.

• briantudor

How will iPhone 4 change communications? Simple. Apple’s new ‘Face Time’ feature coming out with the new iPhone, set to be released on June 24, 2010, will for the first time ever provide a viable real-time mobile video chat option. With the addition of a forward facing camera, iPhone 4 users will be able to connect […]

• Krista Neher

Whether you are a social media enthusiast or a newbie starting out, setting up a strong profile is extremely important in how you represent yourself online. Here are some tips for setting up strong profiles on the web: 1) Think KeyWords for Search – The point of social sites is to connect with people – […]

• Krista Neher

A few weeks ago I was on a panel for Business Wire on social media measurement. James Pilcher, Daniel Lally and I had a great conversation about social media measurement – what, why and how to measure social media. Since the panel I’ve been thinking a lot about this, and last week I posted about […]

• Krista Neher

I came across this chart last week that provides insight as to what types of marketing activities brands are using social media for. The first big A-Ha from this information is that a full 81% of firms are using social media for marketing. If you aren’t using social media to build your business yet you […]

• Krista Neher

In Boot Camp Digital’s first-ever video Podcast, CEO Krista Neher discusses the popular location-based social media service, FourSquare. Be sure to subscribe the Podcast through the Apple iTunes Store very soon.

• Krista Neher

Measurement is a hot topic in digital marketing. Over the years measurement techniques have evolved and marketers are looking beyond the click to get a full picture of measurement. In this session at ad:tech David Smith, CEO of MediaSmith shared some insights on measurement for digital marketing. Visitors = Audience Unique Visitors = Net Reach […]

• Krista Neher

I’m at the ad:tech conference this week (note – ad:tech is a client) which kicked off with an awesome keynote by Jamie Cohen Szulc, the CMO of Levi Strauss.  The keynote was great – Jamie had a very engaging and entertaining presentation – if you ever get a chance to hear him speak DO IT! […]

• Krista Neher

This is the last of my posts from the BlogWell conference (a conference covering big brands and how they use social media, held in Cincinnati last week).  Kelly Voelker, Brand Manager, PR & Social Media at Graco shared their strategies for dealing with a PR Crisis during a recall (side note – what can Toyota […]

• Krista Neher

Last week I was at the BlogWell conference in Cincinnati where David Witt, Manager of Brand Public Relations for General Mills shared how General Mills is creating conversations with influencers through social media. David shared some specific insights from the launch of the Fiber One 50-Calorie Yogurt from April 2009 – March 2010. Conversations Work […]