Boot Camp Digital Blog

• Krista Neher

Social media was a hot topic at ad:tech NY last week, however the discussion moved beyond some of the basics (ie. how twitter works) to a holistic discussion on social media strategy and benefits. One of the key insights from the panel on Social Analysis (we wrote about this panel yesterday also) was about the value of […]

• Krista Neher

The panel on Social Analysis: Real Time Insights for your Brand at ad:tech NY shared some really interesting insights on how brands can benefit from listening to social media. Bonin Bough, Global Social Media Director, PepsiCo brought up an interesting discussion on the difference between Influencers and Advocates when approaching your social media strategy. When approaching […]

• Krista Neher

I had the pleasure to be a part of a Social Media Panel as a part of Cincinnati PRSA Media Day.  The panel included Jory Des Jardins, Co-Founder, President of Strategic Alliances, BlogHer; Jon Cronin, Director of Digital Marketing Strategy, DeVries and Michelle Lentz, Blogger, Write Technology. First, I want to that the PRSA for inviting me […]

• Krista Neher

Facebook is big and getting bigger with over 300 million active users of which over 50% are active every day. While Facebook is clearly an engaging platform for users to connect with friends, marketers have struggled with how to use the massive audience on Facebook to build their businesses. Here are the top mistakes that […]

• Krista Neher

Bootcamp Digital attends and participates in a wide variety of industry events.  We wanted to share with you where we’ll be in the coming month.   Come out, meet us and say hello! PRSA Media Day October 19, Cincinnati– This looks like a great event with lots of interesting speakers.  Krista will be speaking on […]

• Krista Neher

Want to get up-to-date training for Mobile Marketing in 2012? No problem! We have just launched our Pin Point Programs, which are 90-minute social media online training classes about the hottest topics in social media. Our online mobile marketing course is now available on-demand. Check it out here and learn how to develop a mobile marketing […]

• Krista Neher

Blogs were hot a few years ago, but their popularity with marketers has been lagging lately as focus shifts to twitter, facebook and now iphone apps. But blogs have tremendous potential to play a key role in your marketing strategy.  Most organizations can benefit from a blog and often blogs have benefits beyond what you […]

• Krista Neher

Over the last 10 years almost every business has either built some form of a web presence – a website, social media profile, online display ad campaign – or their customers have built one for them – online review sites, comments on twitter, review sites, online directory submissions, social media comments, blog reviews, etc. The […]

• Krista Neher

Boot Camp Digital CEO, Krista Neher, presented on a panel at Search Engine Strategies Toronto on a panel called “Social Media, Do Big Companies Get It?”. You can view the social media presentation and notes on her blog. In this interview Byron Gordon of SEO-PR interviews Krista Neher about some of the challenges that companies […]

• Krista Neher

This is a presentation that Krista Neher, CEO of Boot Camp Digital gave to executives at the Cincinnati European America Chamber of Commerce. Introduction To Social Media View more presentations from Krista Neher. Here are some of the key ideas of the presentation. Social Media is about: Conversations – It is about people talking to people. […]

• Krista Neher

Marketers all all-a-flutter over twitter – as it continues to grow and gain popularity more and more businesses are flocking to twitter.  Despite all the hype, many businesses struggle with how to actually use twitter for their businesses. Why? They don’t start with strategy or business purpose.  Just like any other marketing tool, a sound […]

• Krista Neher

Social media is the shiny new toy that every marketer wants.  And why wouldn’t they? Myth #1: Social Media is Free Fact: You should expect to invest in social media. Whether you are spending employee time or paying an agency or consultant, the reality is that social media isn’t free.  What’s more, to be effective […]