Boot Camp Digital Blog

• Krista Neher

I have done a lot of speaking presentations recently in Cincinnati and around the US.  One of the key things that we often discuss are rules of engagement for social media.  Especially if you are new to the space, there are some basic guidelines or etiquette that should be observed in order to be successful in the […]

• Krista Neher

Twitter is all the rage these days, and a few individuals and organizations have done some great research on twitter trends and how twitter is being used. 2% of Tweets Match Google Trending Topics First, Techcrunch recently reported that only 2% of all tweets match trending topics on google. So what?  Why does this matter?  What […]

• Krista Neher

Want some more up-to-date Facebook training for 2012? Don’t worry! We are now offering online Facebook marketing training to give access to our top-rated social media training to people all over the world! This training course is one of our Pin Point Programs, which are newly-launched 90 minute social media online classes about the hottest […]

• Krista Neher

I had the pleasure of attending PubCon Las Vegas a few weeks ago.  Pubcon is a conference put on by webmasterworld covering internet marketing, affiliate marketing, search engine optimization, search engine marketing, social media, and pretty much anything to do with building a business online. My presentation was on Online Brand Management.  I focused on […]

• Krista Neher

Want some more up-to-date Facebook training for 2012? Don’t worry! We are now offering online Facebook marketing training to give access to our top-rated social media training to people all over the world! This training course is one of our Pin Point Programs, which are newly-launched 90 minute social media online classes about the hottest […]

• Krista Neher

Want some more up-to-date Facebook training for 2012? Don’t worry! We are now offering online Facebook marketing training to give access to our top-rated social media training to people all over the world! This training course is one of our Pin Point Programs, which are newly-launched 90 minute social media online classes about the hottest […]

• Krista Neher

Yesterday I had the honor and privilege of presenting social media to a group of Real Estate agents in Cincinnati. I asked the Real Estate Agents how they currently market themselves and drive sales.  The answers? Business referral groups Networking Word-of-mouth Community events Social Media is a powerful way for agents to engage in the same marketing […]

• Krista Neher

I primarily attended social media panels at ad:tech NY, and I was pleasantly surprised to hear one panelist (and friend) remind us of the power of some old fashioned, tried and true marketing techniques. Pete Blackshaw, EVP of Digital Services at Neilson reminded us of some traditional online marketing tools that should not be forgotten […]

• Krista Neher

Social media was a hot topic at ad:tech NY last week, however the discussion moved beyond some of the basics (ie. how twitter works) to a holistic discussion on social media strategy and benefits. One of the key insights from the panel on Social Analysis (we wrote about this panel yesterday also) was about the value of […]

• Krista Neher

The panel on Social Analysis: Real Time Insights for your Brand at ad:tech NY shared some really interesting insights on how brands can benefit from listening to social media. Bonin Bough, Global Social Media Director, PepsiCo brought up an interesting discussion on the difference between Influencers and Advocates when approaching your social media strategy. When approaching […]

• Krista Neher

I had the pleasure to be a part of a Social Media Panel as a part of Cincinnati PRSA Media Day.  The panel included Jory Des Jardins, Co-Founder, President of Strategic Alliances, BlogHer; Jon Cronin, Director of Digital Marketing Strategy, DeVries and Michelle Lentz, Blogger, Write Technology. First, I want to that the PRSA for inviting me […]

• Krista Neher

Facebook is big and getting bigger with over 300 million active users of which over 50% are active every day. While Facebook is clearly an engaging platform for users to connect with friends, marketers have struggled with how to use the massive audience on Facebook to build their businesses. Here are the top mistakes that […]