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Nov 18 2009
I primarily attended social media panels at ad:tech NY, and I was pleasantly surprised to hear one panelist (and friend) remind us of the power of some old fashioned, tried and true marketing techniques.
Pete Blackshaw, EVP of Digital Services at Neilson reminded us of some traditional online marketing tools that should not be forgotten in the gold-rush for social media.
There is probably a lot of untapped value for brands to better leverage some of the more traditional digital marketing vehicles.
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