According to a recent study published in EMarketer, companies have big plans for their social media marketing. This report shows you where top companies are prioritizing different aspects of social media – how do your efforts stack up?
What they Have Today
- Social media policies
- Integration into marketing plans overall
- Monitoring and rapid response
- Overall strategy for social media
- Social media agency partnerships
Top Social Media Priorities For the Future
- Consumer insights generation via social media
- KPIs and dashboards for social media
- Platforms/forums to share results/best practices
- Revenue-generating platforms built from social media
- Social media driven customer service channels
