REPORT: How top Marketers are Focusing on Social Media. How Does Your Marketing Plan Stack Up?

Krista Neher

Nov 08 2011

According to a recent study published in EMarketer, companies have big plans for their social media marketing.  This report shows you where top companies are prioritizing different aspects of social media – how do your efforts stack up?

What they Have Today

• Social media policies
• Integration into marketing plans overall
• Monitoring and rapid response
• Overall strategy for social media
• Social media agency partnerships

Top Social Media Priorities For the Future

• Consumer insights generation via social media
• KPIs and dashboards for social media
• Platforms/forums to share results/best practices
• Revenue-generating platforms built from social media
• Social media driven customer service channels

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