Group Paid Partnerships Monetizes Groups – Facebook is increasing emphasis on groups and now allows group owners to run paid partnership within groups. This allows brands to advertise within groups through the ad platform.
Create Paid Events on Facebook – As more businesses look to monetize online experiences Facebook allows business Pages and Creators to create paid experiences directly in the platform.
YouTube Stops Emailing Subscribers – YouTube wills top emailing your subscribers when you launch new videos. This could reduce views of your new videos if you rely on subscribers to watch your new content.
YouTube has Lead Forms in Ads – Now you can collect leads directly in your YouTube ads. This can be powerful for any business focusing on leads as users don’t have to leave the site.
Google News Updates
Google Changes Image Search Results – First, they now show licensable badges for images that you can buy. Second they have removed some labeled for reuse image types and have only kept Creative Commons. This means that if you’d like your images to show up in Image Search you’ll need to make sure they have the right licenses.
Google Launches Career Certificates – These professional certificates are intended to disrupt the college industry. In 6 months participants can get certified in in-demand areas like Data Analyst, UX Design and Project Management.
TikTok Reveals Monthly Users – For the first time, TikTok revealed the # of monthly active users in the US (drumroll please) – 100 million! This is about 25% of the US population and 800% growth since Jan 2020.