General, Internet Marketing Strategy, Social Media for Small Business, Social Media Strategy, Social Media Training

Social Media for Realtors: 3 Ways Social Media Can Help

Bottom Shape


Aug 16 2011

84% of Real Estate Agents are using Social Media.  So, how does one stand out from this crowd and attract more clients?  Here are 3 key ideas on how to use Social Media to promote yourself as a great realtor without overselling.

Build Relationships Online

Use social media as a networking event where you can meet new people, participate in conversations and share some information about yourself.  After creating several accounts on social media websites make sure to keep them up to date and engage your audience.  By interacting with your community and providing useful information you have a good chance to create online credibility and be noticed.  According to the National Association of Realtors, last year 89% of homebuyers looked up their houses online before contacting an agent and only 45% attended open houses.

With social media you will build better relationships with your potential clients before they even meet you in real life.

Share Good Quality Content

A common mistake for most realtors is using new listings as a main topic for their social media interaction.  Spamming your audience and advertising yourself non-stop are not going to get you anywhere.  Focus on engaging your customers with industry news and expert advice.  Let good quality content be the main part of your social activity and you can naturally promote yourself by adding occasional listings.

A great way to establish yourself as an expert in your community is to participate in groups and conversations on Facebook and LinkedIn by answering somebody’s questions about real estate and sharing your opinion.

Be Creative in Showcasing Your Listings

Social media is a perfect tool to inform people about new listings and showcase properties.  There are a lot of ways to be creative and not annoying in doing that.  Homebuyers are actively surfing the Web to find their dream house.  Video allows realtors to show off properties and get the buyers interested before they ever visit a listing.  Social media sites like YouTube, Vimeo, and Facebook make it quick and easy to post videos giving your potential buyers the preview they are looking for.  According to ifographic from Mashable (see below) 73% of homeowners say they are more likely to list with a realtor who will make a video about their selling property.

Below is an infographic form Mashable on social media use in the real estate industry.

Check out these interesting statistics and share with me how you use social media in your real estate practice!

Mariya Newman

Follow me on Twitter (@MariyaNewman) and add me on LinkedIn!


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