Social Media Marketing Training: 5 Reasons to Have a Blog

1. Establish Yourself As an Expert

• Do you have great ideas to share in your industry?
• What makes your company special in today’s economy?
• Do you visit a lot of trade shows and conferences?

These are perfect reasons for any company to start sharing its unique content and show its expertise.  Through blogging you can answer the most common questions your customers have about your products or services, give them tips and suggestions on how to successfully use your products and impress your prospects with the knowledge you have about your industry.  After all, a blog will help your business stand out from your competitors and be a real industry leader.

2. Increase Traffic to Your Website

By creating keyword rich content, blogs give you the perfect opportunity to rank high in organic searches.  By being more important than your competitors in Google search you can easily drive more traffic to your website.  After reading your blog and finding it interesting and useful visitors are likely to check out other pages on your company’s website to learn more about the blogger.

3. Stay Up to Date In Your Professional Field

Creating new content on a regular basis takes a lot of time and effort.  You are spending your time doing research, analyzing competitors and putting your thoughts into a new subject for your new post.  This research and work will help you in your business far beyond the blog itself.  Blogging is a very convenient way to refresh your knowledge about popular industry topics and keep yourself educated on new technologies and achievements in your field.

4. Build Better Relationships With Your Customers

Providing your customers with valuable information and giving them advice in return for nothing will help you connect with your customers in deeper and dynamic ways.  Blogs are not static like most websites and because of that there is a great opportunity to create a real online interaction with your client base.  Customers have the ability to immediately react and reply to your blog posts. Their feedback and opinion about your products and services will help you constantly modify your products and services or customer service in a way that will ensure their opinion is heard, matters and makes a difference.

5. Gives You a Chance to Express Yourself

Blogging is a great tool for expressing yourself and motivating your employees.  By creating a fun and engaging atmosphere around your company blog you have great chances to involve your employees in this process and show them how they bring value to their work place.  When employees are able to connect with your customer base and beyond through self-expression coupled with direct customer feedback and interaction in a fun and creative media, they are likely to enjoy the process of getting the word out about your company.

Blogging creates a very informal, direct feedback media for getting your message out to your audience and engaging that audience with dialog and interaction.  Start blogging today and establish yourself as an expert, increase traffic to your website, stay up to date in your professional field, build better relationships with your customers and give yourself a chance to express yourself!

Why have you started a blog?

Mariya Newman

Follow me on Twitter (@MariyaNewman) and add me on LinkedIn!