Social Media Metrics and Measurement, Social Media Strategy
What do I do with my social media metrics?
Aug 28 2018
Recently during one of our members-only LiveCast webinars, someone asked a question I get all the time.
This client, like so many others, collects an insane amount of data. Open rates, click through rates, bounce rates…on, and on, and on. The number of ways you can measure your digital marketing performance is almost infinite. In some ways that’s a good thing and in others, not so much. Let me explain.
Social media metrics is a tricky topic. The challenge isn’t related to the measurements. It’s knowing what to do with the numbers. If you aren’t clear on exactly what you’re measuring and why, you have no idea if you’re succeeding or not. If you’re goal is site clicks and your social media metrics tell you your Page likes grew by 16% this month, you’re welcome to celebrate, but you didn’t the goal.
More. there’s a dirty little secret that we’re almost all guilty of at one time or another. Every month reports flood our inboxes, but how many of us regularly analyze them? There are a few of you out there, but you’re in the minority. At most, teams glance at the numbers, make fast decisions about whether or not they’re hitting the intended marks, and move on.
We’re launching a full digital measurement training in the next 30 days. Stay tuned!
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