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Dec 06 2022
There are many social media networks and choosing where to play can be a challenge. There is no single answer for where businesses should start.
When choosing which social media networks to participate in, consider the following factors:
Be where your audience is.
Invest energy in the networks that are the best set-up to help you achieve your business objectives. For example, Instagram doesn’t allow users to share links, so it usually isn’t an ideal network for businesses wanting to drive leads or sales directly.
What do you hope to get out of participating in the network? If you are new to social media you may not know, but it can be helpful to research benchmarks and set some goals and expectations. Many businesses jump into a network with no idea of what they are hoping to achieve and eventually find that their efforts didn’t drive the results they wanted.
How much time, effort, and resources will your execution take? Some networks may be less resource-intensive to build a presence on. Be sure you understand what you need to invest and compare this to your anticipated return to make sure you are maximizing your return on investment (ROI).
It is better to do one network well vs. many poorly. Focus on gaining success with one network before you add another. Many businesses find that focused efforts on a single network or two give them significant business results.
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